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Journal of Current Issues & Research in Advertising Volume 41, 2020 - Issue 2: Tales from the File Drawer: Papers They Said I Would Never Publish
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Articles

Controversial Conversations: The Emotions Evoked by Anti-Terrorism Advertising

Jorge VillegasBusiness Administration, College of Business and Management, University of Illinois at Springfield, Springfield, Illinois, USA; Correspondence[email protected]
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Cynthia R. MortonDepartment of Advertising, College of Journalism and Communications, University of Florida, Gainesville, Florida, USAView further author information
Pages 229-242 | Published online: 01 May 2020

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Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang. (2023) Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials. Journal of Current Issues & Research in Advertising 44:2, pages 123-141.
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Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris. (2022) Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising. Journal of Current Issues & Research in Advertising 43:1, pages 47-67.
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Articles from other publishers (2)

Tae Hyun Baek, Jungkeun Kim, Sukki Yoon, Yung Kyun Choi & Charles R. Taylor. (2023) The COVID ‐19 threat and luxury advertising . Journal of Consumer Behaviour 22:3, pages 582-596.
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Tae Hyun Baek & Sukki Yoon. (2022) Pride and gratitude: Egoistic versus altruistic appeals in social media advertising. Journal of Business Research 142, pages 499-511.
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