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Journal of Current Issues & Research in Advertising Volume 41, 2020 - Issue 2: Tales from the File Drawer: Papers They Said I Would Never Publish
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Articles

Snark Happens: Effects of Schadenfreude on Brand Attitudes

Rebecca A. HayesSchool of Communication, Illinois State University, Normal, Illinois, USACorrespondence[email protected]
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Caleb T. CarrSchool of Communication, Illinois State University, Normal, Illinois, USAORCID Iconhttp://orcid.org/0000-0002-5700-6636
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Pages 243-256 | Published online: 01 May 2020

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Sachin Kumar Raut, Sudhir Rana, Sakshi Kathuria & Ilan Alon. (2023) The Dark Side of Members’ Heterogeneity Within Online Brand Communities and Global Virtual Teams: An Extension to Schwartz’s Value Theory. Journal of Global Marketing 36:4, pages 284-302.
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Articles from other publishers (2)

Femke Geusens & Kathleen Beullens. (2021) Perceptions surpass reality: Self-reported alcohol-related communication on Instagram is more strongly related with frequency of alcohol consumption and binge drinking than actual alcohol-related communication. Drug and Alcohol Dependence 227, pages 109004.
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Abhishek Behl & Chitrakshi Bhutani. (2022) Dark Side of Online Brand Communities: A Scoping Review of the Literature. SSRN Electronic Journal.
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