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Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 4
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Research Article

Angry Birds vs. Sudoku: How Different Types of Tasks in Multitasking Affect Ad Memory and Mind Wandering

Sydney Chinchanachokchaia Department of Marketing, University of Akron, Akron, Ohio, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-3967-5155
ORCID Icon,
Brittany R. L. Duffb Charles H. Sandage Department of Advertising, University of Illinois at Urbana-Champaign, Urbana, Illinois, USAORCID Iconhttps://orcid.org/0000-0002-3206-0353
ORCID Icon &
Ronald J. Faberc Hubbard School of Journalism & Mass Communication, University of Minnesota, Minneapolis, Minnesota, USAORCID Iconhttps://orcid.org/0000-0002-4447-4449
ORCID Icon
Pages 411-424 | Published online: 09 Dec 2020

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Read on this site (4)

Minseong Kim & Jihye Kim. (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer. Journal of Current Issues & Research in Advertising 44:3, pages 274-294.
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Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Chris R. Noland & Taylor Wen. (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness. Journal of Current Issues & Research in Advertising 43:4, pages 377-399.
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Davit Davtyan & Armen Tashchian. (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures. Journal of Current Issues & Research in Advertising 43:3, pages 319-335.
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Articles from other publishers (1)

Younghwa Lee, Marat Bakpayev, Sukki Yoon & Kacy Kim. (2023) Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals. Journal of Consumer Marketing 40:6, pages 702-711.
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