Advanced search
Publication Cover
Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 4
Submit an article Journal homepage
2,105
Views
14
CrossRef citations to date
0
Altmetric
Research Article

The Effect of Sponsorship Disclosure in YouTube Product Reviews

Alexander Pfeuffera University of Georgia, Grady College of Journalism and Mass Communication, Athens, Georgia, USACorrespondence[email protected]
,
Xinyu Lub School of Journalism and Communication, China, Shanghai International Studies University, Shanghai, China
,
Yiran Zhangc University of Minnesota, Hubbard School of Journalism and Mass Communication, Minneapolis, Minnesota, USA
&
Jisu Huhc University of Minnesota, Hubbard School of Journalism and Mass Communication, Minneapolis, Minnesota, USA
Pages 391-410 | Published online: 17 Dec 2020

Citations (14)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (9)

Tingting Yang, Chen Lou & Edson C. Tandoc$suffix/text()$suffix/text(). (2023) Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women. International Journal of Advertising 42:8, pages 1315-1351.
Read now
Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang. (2023) Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making. Journal of Promotion Management 29:5, pages 607-643.
Read now
Minseong Kim & Jihye Kim. (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer. Journal of Current Issues & Research in Advertising 44:3, pages 274-294.
Read now
Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek. (2023) Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising 0:0, pages 1-24.
Read now
Y. J. Chung, S. S. Lee & E. Kim. (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts. Journal of Current Issues & Research in Advertising 44:2, pages 193-211.
Read now
Chris R. Noland & Taylor Wen. (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness. Journal of Current Issues & Research in Advertising 43:4, pages 377-399.
Read now
Regina Jihea Ahn & Chang-Dae Ham. (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance. Journal of Current Issues & Research in Advertising 43:4, pages 360-376.
Read now
Nils S. Borchers. (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing. Journal of Current Issues & Research in Advertising 43:3, pages 274-300.
Read now
Jessica Castonguay. (2022) Influencers’ Disclosures of Advertising and Responses from Youth with Varying Levels of Theory of Mind. Journal of Current Issues & Research in Advertising 43:3, pages 237-255.
Read now

Articles from other publishers (5)

L. Jean Harrison-Walker & Ying Jiang. (2023) Suspicion of online product reviews as fake: Cues and consequences. Journal of Business Research 160, pages 113780.
Crossref
Anand Jhawar, Sanjeev Varshney & Prashant Kumar. (2023) Sponsorship Disclosure on social media: literature review and future research agenda. Management Review Quarterly.
Crossref
Minseong Kim & Tae Hyun Baek. (2022) I’ll follow the fun: The extended investment model of social media influencers. Telematics and Informatics 74, pages 101881.
Crossref
Tsun-Yu Huang, Wen-Kuo Chen, Chien-Wen Chen & Andri Dayarana K. Silalahi. (2022) Understanding How Product Reviews on YouTube Affect Consumers’ Purchase Behaviors in Indonesia: An Exploration Using the Stimulus-Organism-Response Paradigm. Human Behavior and Emerging Technologies 2022, pages 1-19.
Crossref
Petr Weinlich & Tereza Semerádová. 2022. Achieving Business Competitiveness in a Digital Environment. Achieving Business Competitiveness in a Digital Environment 207 239 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.