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Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 4
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Research Article

Spillover Effects of Brand Safety Violations in Social Media

Chunsik Leea School of Communication, University of North Florida, Jacksonville, Florida, USAView further author information
,
Junga Kima School of Communication, University of North Florida, Jacksonville, Florida, USAView further author information
&
Joon Soo Limb Department of Public Relations, S.I. Newhouse School of Public Communications, Syracuse University, Syracuse, New York, USACorrespondence[email protected]
View further author information
Pages 354-371 | Published online: 12 May 2021

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Read on this site (4)

Chunsik Lee, Junga Kim & Joon Soo Lim. (2023) How does fact-check labeling impact the evaluations of inadvertently placed brand ads?. The Social Science Journal 0:0, pages 1-17.
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Tat-Huei Cham, Boon-Liat Cheng, Eugene Cheng-Xi Aw, Garry Wei-Han Tan, Xiu-Ming Loh & Keng-Boon Ooi. (2023) Counteracting the Impact of Online Fake News on Brands. Journal of Computer Information Systems 0:0, pages 1-20.
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Sukki Yoon. (2022) Introduction to the special issue on the future of advertising. International Journal of Advertising 41:5, pages 823-826.
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WooJin Kim, Yuhosua Ryoo, Sukki Yoon & Kacy Kim. (2021) Ethical dissonance in environmental advertising: Moderating effects of self-benefit versus other-benefit appeals. International Journal of Advertising 40:8, pages 1320-1342.
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Articles from other publishers (2)

Yuhosua Ryoo. (2022) Moral credentials versus moral credits: Two paths to consumers’ licensing of brand transgressions. Journal of Business Research 146, pages 13-31.
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Tae Hyun Baek & Sukki Yoon. (2022) Pride and gratitude: Egoistic versus altruistic appeals in social media advertising. Journal of Business Research 142, pages 499-511.
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