Citations (9)
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Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek. (2023) Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising 0:0, pages 1-24.
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Amanda S. Bradshaw. (2023) To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks. Journal of Current Issues & Research in Advertising 44:2, pages 142-168.
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Jongwan Bae, Hannah Oh & Seungbeom Kim. (2023) Advertising Role of CSR and Strategic Investment in R&D: Evidence from the Biohealth Industry. Journal of Current Issues & Research in Advertising 44:1, pages 105-121.
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Joseph T. Yun & Joanna Strycharz. (2023) Building the Future of Digital Advertising One Block at a Time: How Blockchain Technology Can Change Advertising Practice and Research. Journal of Current Issues & Research in Advertising 44:1, pages 24-37.
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Chris R. Noland & Taylor Wen. (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness. Journal of Current Issues & Research in Advertising 43:4, pages 377-399.
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Regina Jihea Ahn & Chang-Dae Ham. (2022) Exploring the Effect of Ad Choice in Online Video-Streaming Platforms: Moderated by Ad Involvement and Mediated by Psychological Reactance. Journal of Current Issues & Research in Advertising 43:4, pages 360-376.
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Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller. (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany. Journal of Current Issues & Research in Advertising 43:4, pages 337-359.
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Nils S. Borchers. (2022) Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing. Journal of Current Issues & Research in Advertising 43:3, pages 274-300.
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Michelle R. Nelson, Chang Dae Ham, Eric Haley & Un Chae Chung. (2021) How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media. Journal of Interactive Advertising 21:3, pages 225-242.
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