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Journal of Current Issues & Research in Advertising Volume 43, 2022 - Issue 1
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Research Articles

Digital Body Disturbances in Advertising: Attraction or Repulsion?

Mark Callistera School of Communication, Brigham Young University, Provo, Utah, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-7861-1317
ORCID Icon,
Lesa A. Sternb Communication Studies Department, Westmont College, Santa Barbara, California, USAORCID Iconhttps://orcid.org/0000-0002-8694-3805
ORCID Icon,
Kevin K. Johna School of Communication, Brigham Young University, Provo, Utah, USAORCID Iconhttps://orcid.org/0000-0003-2683-927X
ORCID Icon &
Melissa Seipelc School of Communication, Brigham Young University, Ithaca, New York, USA
Pages 1-25 | Published online: 01 Jul 2021

Citations (6)

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Read on this site (3)

WooJin Kim, Yuhosua Ryoo, Minette Drumwright & Sukki Yoon. (2023) Hypocrisy Induction in Advertising. Journal of Advertising 52:3, pages 349-368.
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Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner & Alexander Girschick. (2023) Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation. International Journal of Advertising 42:4, pages 773-797.
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Ria Wiid, Tomas Müllern & Adele Berndt. (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues & Research in Advertising 44:1, pages 1-23.
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Articles from other publishers (3)

Elena Fumagalli & L.J. Shrum. (2024) Shockvertising: The effect of disgust exposure on viewers’ nonconscious behavioral responses. Current Research in Ecological and Social Psychology 6, pages 100172.
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Younghwa Lee, Marat Bakpayev, Sukki Yoon & Kacy Kim. (2023) Close your eyes and open your mind: how closed eyes affect evaluations of utilitarian and hedonic advertising appeals. Journal of Consumer Marketing 40:6, pages 702-711.
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Marion Garaus, Christian Garaus, Elisabeth Wolfsteiner & Charlotte Jermendy. (2022) Anthropomorphism as a Differentiation Strategy for Standardized Reusable Glass Containers. Sustainability 14:15, pages 9473.
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