Journal of Current Issues & Research in Advertising, Volume 43, Issue 1 (2022)

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Journal of Current Issues & Research in Advertising, Volume 43, Issue 1 (2022)

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Articles

Article
Digital Body Disturbances in Advertising: Attraction or Repulsion?
Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel
Pages: 1-25
Published online: 01 Jul 2021
AbstractforDigital Body Disturbances in Advertising: Attraction or Repulsion? | Full Text | References | PDF (2.6 MB) | EPUB
  • 511 Views
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Article
Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment
Tyler Milfeld & Eric Haley
Pages: 26-46
Published online: 19 Aug 2021
AbstractforBrand Manager Sensemaking: Cognitive Frames in the Digital Media Environment | Full Text | References | PDF (1.2 MB) | EPUB
  • 667 Views
  • 2 CrossRef citations
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Article
Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising
Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris
Pages: 47-67
Published online: 19 Aug 2021
AbstractforEmpowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising | Full Text | References | PDF (1.6 MB) | EPUB
  • 1178 Views
  • 7 CrossRef citations
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Article
Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un Chae Chung, Emily Buteau & Sela Sar
Pages: 68-89
Published online: 19 Aug 2021
AbstractforIntrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge | Full Text | References | PDF (3.4 MB) | EPUB
  • 1798 Views
  • 15 CrossRef citations
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Article
Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image
Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn
Pages: 90-105
Published online: 01 Nov 2021
AbstractforVirtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image | Full Text | References | PDF (1.1 MB) | EPUB
  • 2718 Views
  • 19 CrossRef citations
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Article
Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan
Pages: 106-121
Published online: 01 Nov 2021
AbstractforGreen Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement | Full Text | References | PDF (1.3 MB) | EPUB
  • 10075 Views
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