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Journal of Current Issues & Research in Advertising Volume 42, 2021 - Issue 4
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Research Article

How Pro-Social Purpose Agencies Define Themselves and Their Value: An Emerging Business Model in the Advertising-Agency World

Samantha LaVoiSchool of Advertising and Public Relations, University of Tennessee, Knoxville, Tennessee, USAORCID Iconhttps://orcid.org/0000-0002-0294-0528
ORCID Icon &
Eric HaleySchool of Advertising and Public Relations, University of Tennessee, Knoxville, Tennessee, USACorrespondence[email protected]
Pages 372-390 | Published online: 16 Sep 2021

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Linda Tuncay Zayer, Catherine A. Coleman & Lauren Gurrieri. (2023) Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Journal of Advertising 52:5, pages 647-665.
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Yoon-Joo Lee, Huan Chen & Eric Haley. (2023) Vertical Individualism As a Motivating Factor in Perceiving CSR Advertising for East Asian Markets: Korea and China. Journal of Current Issues & Research in Advertising 44:4, pages 517-541.
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Tyler Milfeld & Matthew Pittman. (2023) Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers. International Journal of Advertising 0:0, pages 1-29.
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Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek. (2023) Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising 0:0, pages 1-24.
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Teresa Tackett. (2023) A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations. Journal of Current Issues & Research in Advertising 44:2, pages 212-224.
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Shelly Rathee & Tyler Milfeld. (2023) Sustainability advertising: literature review and framework for future research. International Journal of Advertising 0:0, pages 1-29.
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Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman. (2022) Transformative Advertising Research: Reimagining the Future of Advertising. Journal of Advertising 51:5, pages 539-556.
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Sophia Mueller, Sandra Diehl, Charles R. Taylor, Ralf Terlutter & Barbara Mueller. (2022) Do CSR Ads with Public Health Messages Pertaining to COVID-19 Actually Help Consumers, Advertisers, and Society? Insights from the United States and Germany. Journal of Current Issues & Research in Advertising 43:4, pages 337-359.
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