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Journal of Current Issues & Research in Advertising Volume 43, 2022 - Issue 2: Let Me Explain! Unexpected Findings & Unexpected Methods
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Articles

How Can We Minimize Visual Stereotypes in Ads?

Qiang (Tony) Yana Department of Marketing, College of Saint Benedict and Saint John’s University, Collegeville, Minnesota, USA
&
Michael R. Hymanb Department of Marketing, New Mexico State University, Las Cruces, New Mexico, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-6675-8808
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Pages 185-199 | Published online: 01 Nov 2021

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Tingting Yang, Chen Lou & Edson C. Tandoc$suffix/text()$suffix/text(). (2023) Realistic skin vs. flawless skin: explicating the appeal of retouch-free advertising among Chinese women. International Journal of Advertising 42:8, pages 1315-1351.
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Dongwon Choi, Hyejin Bang, Sukki Yoon & Tae Hyun Baek. (2023) Message assertiveness and price discounts: differences between hedonic and utilitarian consumption. International Journal of Advertising 0:0, pages 1-24.
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Ria Wiid, Tomas Müllern & Adele Berndt. (2023) The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues & Research in Advertising 44:1, pages 1-23.
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Shuang Wu, Nina Krey & Ryan E. Cruz. (2022) Improving Representation Over Time? Assessing Intersectional (In)Visibility of Masculinity and Race/Ethnicity in Print Ads. Journal of Current Issues & Research in Advertising 43:4, pages 400-420.
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