Journal of Current Issues & Research in Advertising, Volume 43, Issue 2 (2022)

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Journal of Current Issues & Research in Advertising, Volume 43, Issue 2 (2022)

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Article
Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them
John R. Rossiter
Pages: 123-136
Published online: 20 Jan 2022
AbstractforCreativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them | Full Text | References | PDF (881.9 KB) | EPUB
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Article
Using Photovoice Research for Advertising Theory
Shelly Rodgers & Evgeniia Belobrovkina
Pages: 137-154
Published online: 19 Aug 2021
AbstractforUsing Photovoice Research for Advertising Theory | Full Text | References | PDF (1.3 MB) | EPUB
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Article
Understanding the Value of Street Art for Artists, Consumers, and Brands
Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala
Pages: 155-164
Published online: 18 Mar 2022
AbstractforUnderstanding the Value of Street Art for Artists, Consumers, and Brands | Full Text | References | PDF (846.9 KB) | EPUB
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Article
Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media
Khalid Alharbi & Kelli Boling
Pages: 165-184
Published online: 11 Feb 2022
AbstractforSaudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media | Full Text | References | PDF (1.2 MB) | EPUB
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Article
How Can We Minimize Visual Stereotypes in Ads?
Qiang (Tony) Yan & Michael R. Hyman
Pages: 185-199
Published online: 01 Nov 2021
AbstractforHow Can We Minimize Visual Stereotypes in Ads? | Full Text | References | PDF (905.3 KB) | EPUB
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Article
Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai
Pages: 200-218
Published online: 01 Nov 2021
AbstractforPredicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube | Full Text | References | PDF (1.6 MB) | EPUB
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Article
Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing
Shuoya Sun & Nathaniel J. Evans
Pages: 219-235
Published online: 02 Dec 2021
AbstractforEffects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing | Full Text | References | PDF (1 MB) | EPUB
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