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Journal of Current Issues & Research in Advertising Volume 43, 2022 - Issue 2: Let Me Explain! Unexpected Findings & Unexpected Methods
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Articles

Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing

Shuoya SunDepartment of Advertising and Public Relations, University of Georgia, Athens, Georgia, USACorrespondence[email protected]
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Nathaniel J. EvansDepartment of Advertising and Public Relations, University of Georgia, Athens, Georgia, USA
Pages 219-235 | Published online: 02 Dec 2021

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Minseong Kim & Jihye Kim. (2023) How an Online Gaming Community Advertises Brands to Members: The Roles of Relational Bonds and Trust Transfer. Journal of Current Issues & Research in Advertising 44:3, pages 274-294.
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Y. J. Chung, S. S. Lee & E. Kim. (2023) The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts. Journal of Current Issues & Research in Advertising 44:2, pages 193-211.
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Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim. (2023) The mind of the beholder: congruence effects in luxury product placements. International Journal of Advertising 42:3, pages 562-588.
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Louvins Pierre. (2023) The effect of covert advertising recognition on consumer attitudes: A systematic review. Journal of Marketing Communications 0:0, pages 1-22.
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Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong. (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers. Journal of Current Issues & Research in Advertising 44:1, pages 38-59.
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Chris R. Noland & Taylor Wen. (2022) Listicles vs. Narratives: The Interplay between Mood, Message Type, and Disclosure on Native-Advertising Effectiveness. Journal of Current Issues & Research in Advertising 43:4, pages 377-399.
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Davit Davtyan & Armen Tashchian. (2022) Thematic Congruency in the Context of Brand Placements: Tests of Memory and Attitude Measures. Journal of Current Issues & Research in Advertising 43:3, pages 319-335.
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Articles from other publishers (1)

Tathagata Ghosh, S. Sreejesh & Yogesh K. Dwivedi. (2022) Brand logos versus brand names: A comparison of the memory effects of textual and pictorial brand elements placed in computer games. Journal of Business Research 147, pages 222-235.
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