Citations (6)
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Martin Eisend & Anna Rößner. (2022) Breaking Gender Binaries. Journal of Advertising 51:5, pages 557-573.
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Jinyoung Jinnie Yoo. (2020) Does the Model Minority Image Work?: Consumer Responses to the Model Minority Stereotypes in Ads. Journal of Promotion Management 26:6, pages 911-941.
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Yoon-Joo Lee & Sora Kim. (2019) How do racial minority consumers process a model race cue in CSR advertising? A comparison of Asian and White Americans. Journal of Marketing Communications 25:3, pages 307-327.
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Articles from other publishers (3)
Nancy H. Brinson, Laura L. Lemon, Coral Bender & Annika Fetzer Graham. (2023) Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships. Journal of Consumer Marketing 40:7, pages 971-982.
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Glenna L Read. (2020) Processing Ambiguous Social Identity: Disclosure of Identity and Phenotypic Prototypicality Affect Processing and Evaluation of Persuasive Messages. Journal of Communication 70:5, pages 693-720.
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Jean‐Christophe Giger & Rui Gaspar. (2019) A look into future risks: A psychosocial theoretical framework for investigating the intention to practice body hacking. Human Behavior and Emerging Technologies 1:4, pages 306-316.
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