519
Views
6
CrossRef citations to date
0
Altmetric
ARTICLES

The Influence of Asian American Spokesmodels in Technology-Related Advertising: An Experiment

REFERENCES

  • Abrams, D., & Hogg, M.A. (2004). Metatheory: Lessons from social identity research. Personality and Social Psychology Review, 8, 98–106.
  • Amos, C., Holmes, G., & Strutton, D. (2008). Exploring the relationship between celebrity endorser effects and advertising effectiveness. International Journal of Advertising, 27, 209–234.
  • Baker, M.J., & Churchill, G.A. , Jr. (1977). The impact of physically attractive models on advertising evaluations. Journal of Marketing Research, 14, 538–555.
  • Bargh, J.A., Schwader, K.L., Hailey, S.E., Dyer, R.L., & Boothby, E.J. (2012). Automaticity in social-cognitive processes. Trends in Cognitive Sciences, 16, 593–605.
  • Basil, M.D. (1996). Identification as a mediator of celebrity effects. Journal of Broadcasting & Electronic Media, 40, 478–495.
  • Bonilla-Silva, E. (2003). Racism without racists: Color-blind racism and the persistence of racial inequality in the United States. Oxford, UK: Rowman & Littlefield.
  • Bruner, G.C. (1998). Standardization and justification: Do ad scales measure up? Journal of Current Issues and Research in Advertising, 20, 1–18.
  • Chaudhuri, A., & Holbrook, M.B. (2001). The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty. Journal of Marketing, 65, 81–93.
  • Cohen, J. (2001). Defining identification: A theoretical look at the identification of audiences with media characters. Mass Communication & Society, 4, 245–264.
  • Doss, S. (2011). The transference of brand attitude: The effect on the celebrity endorser. Journal of Management and Marketing Research, 7, 58–70.
  • Fisher, C., Wallace, S., & Fenton, R. (2000). Discrimination distress during adolescence. Journal of Youth and Adolescence, 29, 679–695.
  • Forehand, M.R., & Deshpande, R. (2001). What we see makes us who we are: Priming ethnic self-awareness and advertising response. Journal of Marketing Research, 38, 336–348.
  • Fraser, B.P., & Brown, W.J. (2002). Media, celebrities, and social influence: Identification with Elvis Presley. Mass Communication & Society, 5, 183–206.
  • Giles, D.C. (2002). Parasocial interaction: A review of the literature and a model for future research. Media Psychology, 4, 279–295.
  • Guo, L., & Harlow, S. (2014). User-generated racism: An analysis of stereotypes of African Americans, Latinos, and Asians in YouTube videos. Howard Journal of Communications, 25, 281–302.
  • Harris, J.L., Bargh, J.A., & Brownell, K.D. (2009). Priming effects of television food advertising on eating behavior. Health Psychology, 28, 404–413.
  • Hoffner, C. (1996). Children's wishful identification and parasocial interaction with favorite television characters. Journal of Broadcasting & Electronic Media, 40, 389–402.
  • Hogg, M.A., & Reid, S.A. (2006). Social identity, self-categorization, and the communication of group norms. Communication Theory, 16, 7–30.
  • Horton, D., & Wohl, R.R. (1956). Mass communication and parasocial interaction. Psychiatry, 19, 215–229.
  • Jin, S.A., & Phua, J. (2014). Following celebrities’ tweets about brands: The impact of Twitter-based electronic word-of-mouth on consumers’ source credibility perception, buying intention, and social identification with celebrities. Journal of Advertising, 43, 181–195.
  • Josephson, W. (1987). Television violence & children's aggression: Priming, social script & disinhibition predications. Journal of Personality and Social Psychology, 53, 882–890.
  • Kawai, Y. (2005). Stereotyping Asian-Americans: The dialectic of the model minority and the yellow peril. Howard Journal of Communications, 16, 109–130.
  • Khairullah, D.Z. (2011). Acculturation and its relation to Asian-Indian immigrants’ perceptions of advertisements. Journal of Applied Business Research, 11(2), 55–66.
  • Kim, A., & Yeh, C. (2002). Stereotypes of Asian-American students. ERIC Digest. http://www.ericdigests.org/2002-4/asian.html.
  • Krosnick, J., & Kinder, D. (1990). Altering the foundations of support for the president through priming. American Political Science Review, 84, 497–512.
  • Lee, K., & Joo, S. (2005). The portrayal of Asian-Americans in mainstream magazine ads: An update. Journalism & Mass Communication Quarterly, 82, 654–671.
  • Mastro, D., & Stern, S. (2003). Representations of race in television commercials: A content analysis of prime-time advertising. Journal of Broadcasting & Electronic Media, 47, 638–640.
  • Paek, H., & Shah, H. (2002). Racial ideology, model minorities, and the “not-so-silent” partner: Stereotyping of Asian-Americans in U.S. magazine advertising. Howard Journal of Communications, 14, 225–243.
  • Pew Research Center. (2013). The rise of Asian-Americans. Retrieved from http://www.pewsocialtrends.org/files/2013/04/Asian-Americans-new-full-report-04-2013.pdf
  • Phua, J. (2014). The effects of similarity, parasocial identification, and source credibility in obesity public service announcements on diet and exercise self-efficacy. Journal of Health Psychology. Advance online publication. doi:10.1177/1359105314536452
  • Power, J., Murphy, S., & Coover, G. (1996). Priming prejudice: How stereotypes and counter-stereotypes influence attribution of responsibility and credibility among in-groups and out-groups. Human Communication Research, 23, 36–58.
  • Preacher, K.J., & Hayes, A.F. (2008). Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods, 40, 879–891.
  • Roskos-Ewoldsen, D., Roskos-Ewoldsen, B., & Dillman-Carpenter, F. (2002). Media priming: A synthesis. In J. Bryant & D. Zillmann (Eds.), Media effects: Advances in theory and research (pp. 97–116). Mahwah, NJ: Lawrence Erlbaum.
  • Rubin, A.M., Perse, E.M., & Powell, R.A. (1985). Loneliness, parasocial interaction, and local television news viewing. Human Communication Research, 12, 155–180.
  • Tajfel, H., & Turner, J.C. (1986). The social identity theory of intergroup behavior. In S. Worchel & W. G. Austin (Eds.), Psychology of Intergroup Relations (pp. 7–24). Chicago, IL: Nelson-Hall.
  • Taylor, C., Landreth, S., & Bang, H. (2005). Asian-Americans in magazine advertising: Portrayals of the model minority. Journal of Macromarketing, 25, 163–174.
  • Taylor, C., & Lee, J. (1994). Not in Vogue: Portrayals of Asian-Americans in magazine advertising. Journal of Public Policy & Marketing, 13, 239–245.
  • Taylor, C., & Stern, B. (1997). Asian-Americans: Television and the model minority stereotype. Journal of Advertising, 26(2), 1–5.
  • Thwaites, D., Lowe, B., Monkhouse, L. L. & Barnes, B. R. (2012). The impact of negative publicity on celebrity ad endorsements. Psychology & Marketing, 29(9), 663–673.
  • Till, B.D., & Shimp, T.A. (1998). Endorsers in advertising: The case of negative celebrity information. Journal of Advertising, 27(1), 67–82.
  • Tran, A.G., & Lee, R.M. (2014). You speak English well! Asian Americans’ reactions to an exceptionalizing stereotype. Journal of Counseling Psychology, 61, 484.
  • U.S. Census Bureau. (2013, March 27). Asian/Pacific American heritage month: May 2013. Retrieved from http://www.census.gov/newsroom/releases/pdf/cb13ff-09_asian.pdf
  • Zhang, Q. (2010). Asian Americans beyond the model minority stereotype: The nerdy and the left out. Journal of International and Intercultural Communication, 3(1), 20–37.

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.