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Journal of Marketing Theory and Practice Volume 3, 1995 - Issue 4
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Conceptual Articles

Aldersonian Functionalism: An Enduring Theory in Marketing

Roger SmalleySouthern Illinois University at CarbondaleView further author information
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John FraedrichSouthern Illinois University at CarbondaleView further author information
Pages 1-16 | Published online: 21 Dec 2015

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Read on this site (1)

AdelI. El-Ansary. (2005) Relationship Marketing Management. Journal of Relationship Marketing 4:1-2, pages 43-56.
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Articles from other publishers (7)

Ben Wooliscroft. (2008) Re-inventing Wroe?. Marketing Theory 8:4, pages 367-385.
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John Fraedrich. (2007) A comment on Alderson's intellectual legacy. European Business Review 19:6, pages 524-528.
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Terry Beckman. (2007) The Wroe river: the canyon carved by Alderson. European Business Review 19:6, pages 452-467.
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Robert D. Tamilia & Ben Wooliscroft. 2006. A Twenty-First Century Guide to Aldersonian Marketing Thought. A Twenty-First Century Guide to Aldersonian Marketing Thought 561 571 .
Ian Wilkinson & Louise Young. 2006. A Twenty-First Century Guide to Aldersonian Marketing Thought. A Twenty-First Century Guide to Aldersonian Marketing Thought 529 538 .
Robert A. Peterson. (2018) Ruminations on Theory and Research Scholarship in Marketing. Journal of Public Policy & Marketing 24:1, pages 127-130.
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Stephen Brown. (2016) Reading Wroe: On the Biopoetics of Alderson’s Functionalism. Marketing Theory 2:3, pages 243-271.
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