Journal of Marketing Theory and Practice, Volume 3, Issue 4 (1995)

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Journal of Marketing Theory and Practice, Volume 3, Issue 4 (1995)

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Conceptual Articles

Article
Aldersonian Functionalism: An Enduring Theory in Marketing
Roger Smalley & John Fraedrich
Pages: 1-16
Published online: 21 Dec 2015
AbstractforAldersonian Functionalism: An Enduring Theory in Marketing | References | PDF (1.6 MB)
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Article
Dependency, Self-Interest, and Relationship Marketing: A View of the Nature of Exchange
J. Charlene Davis
Pages: 17-23
Published online: 21 Dec 2015
AbstractforDependency, Self-Interest, and Relationship Marketing: A View of the Nature of Exchange | References | PDF (793.8 KB)
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Article
Non-Practice of Theoretically Based Marketing in Small Business—Issues Arising and Their Implications
David Carson & Danielle McCartan-Quinn
Pages: 24-32
Published online: 21 Dec 2015
AbstractforNon-Practice of Theoretically Based Marketing in Small Business—Issues Arising and Their Implications | References | PDF (1 MB)
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Article
The Marketing-Natural Environment Interface in the Classroom: Model for Discussion
M. B. Neace
Pages: 33-37
Published online: 21 Dec 2015
AbstractforThe Marketing-Natural Environment Interface in the Classroom: Model for Discussion | References | PDF (550 KB)
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Empirical Articles

Article
A Comment Exchange, Perceptions of Value, and Relationship Marketing: Applying the Basics to the Future
Donald P. Robin
Pages: 38-40
Published online: 21 Dec 2015
AbstractforA Comment Exchange, Perceptions of Value, and Relationship Marketing: Applying the Basics to the Future | PDF (243.1 KB)
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Article
Development of a Multi-Item Scale to Measure Teenager Influence on Family Purchase Decisions: An Exploratory Study
Salil Talpade & Medha Trilokekar-Talpade
Pages: 41-57
Published online: 21 Dec 2015
AbstractforDevelopment of a Multi-Item Scale to Measure Teenager Influence on Family Purchase Decisions: An Exploratory Study | References | PDF (1.2 MB)
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Article
A Spatial Approach to Measuring Functional Spin-Offs in Marketing Channels
Catherine T. Atwong & Bert Rosenbloom
Pages: 58-72
Published online: 21 Dec 2015
AbstractforA Spatial Approach to Measuring Functional Spin-Offs in Marketing Channels | References | PDF (1.4 MB)
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Article
The Potential Impact of Recreational Shoppers on Mall Intercept Interviewing: An Exploratory Study
Alan J. Bush & E. Stephen Grant
Pages: 73-83
Published online: 21 Dec 2015
AbstractforThe Potential Impact of Recreational Shoppers on Mall Intercept Interviewing: An Exploratory Study | References | PDF (1.1 MB)
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Article
The Role of Quality-Tier Loyalty on Consumer Price Sensitivity for Frequently Purchased Products
K. Sivakumar
Pages: 84-96
Published online: 21 Dec 2015
AbstractforThe Role of Quality-Tier Loyalty on Consumer Price Sensitivity for Frequently Purchased Products | References | PDF (1.3 MB)
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Article
Profiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing
James A. Roberts
Pages: 97-117
Published online: 21 Dec 2015
AbstractforProfiling Levels of Socially Responsible Consumer Behavior: A Cluster Analytic Approach and Its Implications for Marketing | References | PDF (1.9 MB)
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Article
Marketing Mix Simulation Modeling Approach by Product Class: A Consumer Specialty Goods Case Study
Conway L. Lackman
Pages: 118-126
Published online: 21 Dec 2015
AbstractforMarketing Mix Simulation Modeling Approach by Product Class: A Consumer Specialty Goods Case Study | References | PDF (777.9 KB)
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