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Journal of Marketing Theory and Practice Volume 5, 1997 - Issue 1
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Original Articles

Resource Theory in A Cultural Context: Linkages between Ethnic Identity, Gender Roles, and Purchase Behavior

Cynthia WebsterMississippi State UniversityView further author information
Pages 1-5 | Published online: 16 Dec 2015

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ConstanceElise Porter, Naveen Donthu & Andrew Baker. (2012) Gender Differences in Trust Formation in Virtual Communities. Journal of Marketing Theory and Practice 20:1, pages 39-58.
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Articles from other publishers (3)

Yannick Leo, Márton Karsai, Carlos Sarraute & Eric Fleury. (2018) Correlations and dynamics of consumption patterns in social-economic networks. Social Network Analysis and Mining 8:1.
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Guilherme D. Pires & John Stanton. 2015. Proceedings of the 1998 Multicultural Marketing Conference. Proceedings of the 1998 Multicultural Marketing Conference 279 292 .
Maggie Asplet & Malcolm Cooper. (2000) Cultural designs in New Zealand souvenir clothing: the question of authenticity. Tourism Management 21:3, pages 307-312.
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