Journal of Marketing Theory and Practice, Volume 5, Issue 1 (1997)

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Journal of Marketing Theory and Practice, Volume 5, Issue 1 (1997)

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Original Articles

Article
Special Issue on Multicultural Marketing Comments from the Editor
C.P. Rao
Pages: vi-viii
Published online: 16 Dec 2015
First Page PreviewforSpecial Issue on Multicultural Marketing Comments from the Editor | References | PDF (362.9 KB)
  • 88 Views
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Article
Resource Theory in A Cultural Context: Linkages between Ethnic Identity, Gender Roles, and Purchase Behavior
Cynthia Webster
Pages: 1-5
Published online: 16 Dec 2015
AbstractforResource Theory in A Cultural Context: Linkages between Ethnic Identity, Gender Roles, and Purchase Behavior | References | PDF (554.4 KB)
  • 84 Views
  • 4 CrossRef citations
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Article
Self-Concept by Gender: A Focus on Male-Female Consumer
A. Ben Oumlil & Orhan Erdem
Pages: 7-14
Published online: 16 Dec 2015
AbstractforSelf-Concept by Gender: A Focus on Male-Female Consumer | References | PDF (770.2 KB)
  • 322 Views
  • 17 CrossRef citations
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Article
Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting
Mrugank V. Thakor & Barney G. Pacheco
Pages: 15-30
Published online: 16 Dec 2015
AbstractforForeign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting | References | PDF (1.8 MB)
  • 322 Views
  • 28 CrossRef citations
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Article
Characteristics of Made-In Japan Car Owners: A Minority Perspective
Pravat K. Choudhury & Debby A. Lindsey
Pages: 31-41
Published online: 16 Dec 2015
AbstractforCharacteristics of Made-In Japan Car Owners: A Minority Perspective | References | PDF (1.1 MB)
  • 19 Views
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Article
A Multicultural Comparison of Shopping Patterns among Asian Consumer
Foo Nin Ho, Beng Soo Ong & Seonsu Lee
Pages: 42-51
Published online: 16 Dec 2015
AbstractforA Multicultural Comparison of Shopping Patterns among Asian Consumer | References | PDF (861.5 KB)
  • 55 Views
  • 10 CrossRef citations
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Article
The Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student
Jacqueline K. Eastman, Bill Fredenberger, David Campbell & Stephen Calvert
Pages: 52-66
Published online: 16 Dec 2015
AbstractforThe Relationship between Status Consumption and Materialism: A Cross-Cultural Comparison of Chinese, Mexican, and American Student | References | PDF (1.5 MB)
  • 1340 Views
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Article
Broad Marketing Implications of Recent Trends in the Multicultural South African Market Environment
Marius Leibold & Ria Hugo-Burrows
Pages: 67-77
Published online: 16 Dec 2015
AbstractforBroad Marketing Implications of Recent Trends in the Multicultural South African Market Environment | References | PDF (796.2 KB)
  • 56 Views
  • 9 CrossRef citations
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Article
Assessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumer
Steven A. Taylor, Joel D. Nicholson, Jorge Milan & Ramiro Valencia Martinez
Pages: 78-90
Published online: 16 Dec 2015
AbstractforAssessing the Roles of Service Quality and Customer Satisfaction in the Formation of the Purchase Intentions of Mexican Consumer | References | PDF (1.4 MB)
  • 40 Views
  • 16 CrossRef citations
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Article
A Comparison of Cultural Value Orientations as Reflected by Advertisements Directed at the General U.S. Market, the U.S. Hispanic Market, and the Mexican Market
Scott D. Roberts & H. Stanley Hart
Pages: 91-99
Published online: 16 Dec 2015
AbstractforA Comparison of Cultural Value Orientations as Reflected by Advertisements Directed at the General U.S. Market, the U.S. Hispanic Market, and the Mexican Market | References | PDF (983.8 KB)
  • 56 Views
  • 13 CrossRef citations
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Article
The Effects of Ethnicity Factors on Consumer Deal Interests: An Empirical Study of French- and English-Canadians
Michel Laroche, Chung Koo Kim & Madeleine Clarke
Pages: 100-112
Published online: 16 Dec 2015
AbstractforThe Effects of Ethnicity Factors on Consumer Deal Interests: An Empirical Study of French- and English-Canadians | References | PDF (1.4 MB)
  • 71 Views
  • 26 CrossRef citations
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Article
In-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption
Corliss L. Green
Pages: 113-121
Published online: 16 Dec 2015
AbstractforIn-Store vs. Out-Of-Store Coupons: An Examination of Anglo-, African-, and Hispanic-American Redemption | References | PDF (853.7 KB)
  • 26 Views
  • 5 CrossRef citations
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Article
Marketing Strategies in A Multi-Ethnic Environment
Geng Cui
Pages: 122-134
Published online: 16 Dec 2015
AbstractforMarketing Strategies in A Multi-Ethnic Environment | References | PDF (1.7 MB)
  • 1169 Views
  • 56 CrossRef citations
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Article
A Cross-Cultural Study of Ethical Perceptions of Whites and Hispanics Toward 14 Questionable Retail Practice
Ronald W. Hasty, Joseph A. Bellizzi & Fernando R. Diaz
Pages: 135-143
Published online: 16 Dec 2015
AbstractforA Cross-Cultural Study of Ethical Perceptions of Whites and Hispanics Toward 14 Questionable Retail Practice | References | PDF (944.4 KB)
  • 13 Views
  • 4 CrossRef citations
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Article
Social Relations in Culture and Marketing
Conway L. Lackman, David P. Hanson & John M. Lanasa
Pages: 144-152
Published online: 16 Dec 2015
AbstractforSocial Relations in Culture and Marketing | References | PDF (926.3 KB)
  • 73 Views
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