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Selen Savas-Hall, Justin R. Hall & George Gresham. (2023) Bottom of the Pyramid (Bop) Younger Consumers’ Perspective of Service Industries: A Qualitative Exploration of Nigeria. Journal of African Business 24:4, pages 580-596.
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Vasant V Bang, Sharad L Joshi & Monica C Singh. (2016) Marketing strategy in emerging markets: a conceptual framework. Journal of Strategic Marketing 24:2, pages 104-117.
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Boryana Dimitrova & Bert Rosenbloom. (2010) Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?. Journal of Marketing Channels 17:2, pages 157-176.
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Articles from other publishers (7)
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Roger Brooksbank, Zahed Subhan & Steven Miller. (2018) What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?. Asia Pacific Journal of Marketing and Logistics 30:2, pages 309-332.
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Paul Sergius Koku. (2009) Doing well by doing good – marketing strategy to help the poor: The case of commercial banks in Ghana. Journal of Financial Services Marketing 14:2, pages 135-151.
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William K. Darley & Charles Blankson. (2008) African culture and business markets: implications for marketing practices. Journal of Business & Industrial Marketing 23:6, pages 374-383.
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Charles Blankson, Julian Ming‐Sung Cheng & Nancy Spears. (2007) Determinants of banks selection in USA, Taiwan and Ghana. International Journal of Bank Marketing 25:7, pages 469-489.
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