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Journal of Marketing Theory and Practice Volume 23, 2015 - Issue 2: Special Issue on Psychological Ownership: A Concept of Value to the Marketing Field
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Original Articles

Exploring Uncharted Waters: Use of Psychological Ownership Theory in Marketing

John HullandView further author information
,
Scott A. ThompsonView further author information
&
Keith Marion SmithView further author information
Pages 140-147 | Published online: 25 Mar 2015

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Jihye Kim & Hyun Ju Jeong. (2023) ‘It’s my virtual space’: the effect of personalized advertising within social media. International Journal of Advertising 42:8, pages 1267-1294.
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Apiradee Wongkitrungrueng & Lokweetpun Suprawan. (2023) Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences. International Journal of Human–Computer Interaction 0:0, pages 1-20.
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Jitender Kumar. (2022) Psychological ownership towards online brand communities driving brand engagement: a visitors’ perspective. Journal of Strategic Marketing 30:4, pages 355-388.
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Stephanie J. Lawson, Mark R. Gleim & Michael D. Hartline. (2021) Decisions, decisions: variations in decision-making for access-based consumption. Journal of Marketing Theory and Practice 29:3, pages 358-374.
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Brandon J. Reich & Hong Yuan. (2019) A Shared Understanding: Redefining “Sharing” from a Consumer Perspective. Journal of Marketing Theory and Practice 27:4, pages 430-444.
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Debika Sihi & Kara Lawson. (2018) MARKETING LEADERS AND SOCIAL MEDIA: BLENDING PERSONAL AND PROFESSIONAL IDENTITIES. Journal of Marketing Theory and Practice 26:1-2, pages 38-54.
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Elena Karahanna, Sean Xin Xu & Nan (Andy) Zhang. (2015) Psychological Ownership Motivation and Use of Social Media. Journal of Marketing Theory and Practice 23:2, pages 185-207.
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Colleen P. Kirk, Scott D. Swain & James E. Gaskin. (2015) I’m Proud of It: Consumer Technology Appropriation and Psychological Ownership. Journal of Marketing Theory and Practice 23:2, pages 166-184.
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