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Journal of Marketing Theory and Practice Volume 26, 2018 - Issue 1-2: Special Issue on Social Media Marketing
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Original Articles

CAPTURING AND CO-CREATING STUDENT EXPERIENCES IN SOCIAL MEDIA: A SOCIAL IDENTITY THEORY PERSPECTIVE

Momoko FujitaPh.D Candidate, UWA Business School, The University of Western Australia, Crawley, WA, [email protected].ORCID Iconhttp://orcid.org/0000-0001-5937-5892View further author information
ORCID Icon,
Paul HarriganSenior Lecture of Marketing, UWA Business School, The University of Western Australia, Crawley, WA, [email protected].View further author information
&
Geoffrey N. SoutarWinthrop Professor of Marketing, UWA Business School, The University of Western Australia, Crawley, WA, [email protected].View further author information
Pages 55-71 | Published online: 02 Mar 2018

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Shu-Chuan Chu, Hyejin Kim & Yoojung Kim. (2023) When brands get real: the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand. International Journal of Advertising 42:6, pages 1037-1064.
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Ilker Cingillioglu, Uri Gal & Artem Prokhorov. (2023) Social media marketing for student recruitment: an algorithmically sequenced literature review. Journal of Marketing for Higher Education 0:0, pages 1-23.
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Caitlin Ferreira, Jeandri Robertson & Mignon Reyneke. (2022) How Many Likes Are Good Enough? An Evaluation of Social Media Performance. Journal of Internet Commerce 21:3, pages 341-363.
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Hyungsuk Choo, James F. Petrick & Duk-Byeong Park. (2022) Predictive validity of unidimensional and multidimensional measures of involvement in the tourism research. Current Issues in Tourism 25:13, pages 2143-2158.
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Isaac Wiafe, Felix Nti Koranteng, Ferdinand Apietu Kastriku & Gifty Oforiwaa Gyamera. (2022) Assessing the impact of persuasive features on user’s intention to continuous use: the case of academic social networking sites. Behaviour & Information Technology 41:4, pages 712-730.
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Emílio José Montero Arruda Filho & Naiara Silva Ferreira. (2021) Technological Usability in Mobile Networks: Gratifications and Risks Related to Using Whatsapp. Services Marketing Quarterly 42:3-4, pages 141-161.
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Vahideh Arghashi, Zehra Bozbay & Azhdar Karami. (2021) An Integrated Model of Social Media Brand Love: Mediators of Brand Attitude and Consumer Satisfaction. Journal of Relationship Marketing 20:4, pages 319-348.
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Kashif Farhat, Wajeeha Aslam & Sany Sanuri Mohd Mokhtar. (2021) Beyond Social Media Engagement: Holistic Digital Engagement and a Social Identity Perspective. Journal of Internet Commerce 20:3, pages 319-354.
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Abhishek Dwivedi & Robert E. McDonald. (2020) Examining the efficacy of brand social media communication: a consumer perspective. Journal of Marketing Theory and Practice 28:4, pages 373-386.
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Raouf Ahmad Rather, Shehnaz Tehseen, Murtaza Hassan Itoo & Shakir Hussain Parrey. (2019) Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science 29:2, pages 196-217.
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