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Journal of Marketing Theory and Practice Volume 28, 2020 - Issue 3
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Research Article

I heard it through the grapevine: managing and engaging customers on the web

Elyria Kempa College of Business Administration, University of New Orleans, New Orleans, Louisiana, USACorrespondence[email protected]
,
McDowell Porterb Craig School of Business, California State University, Fresno, California, USA
, III,
Nicole R. Fullera College of Business Administration, University of New Orleans, New Orleans, Louisiana, USA
&
Kyeong Sam Mina College of Business Administration, University of New Orleans, New Orleans, Louisiana, USA
Pages 256-271 | Published online: 29 May 2020

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Aneta Zalinska & G. Agopian. (2022) Social anxiety and the consumer: Examining the relationship between social media users’ level of social anxiety and attitudes toward customer service channels. Journal of Marketing Communications 0:0, pages 1-32.
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Articles from other publishers (1)

Özlen ONURLU & Gülşah KUŞAT. (2022) DİJİTAL PAZARLAMA YAKLAŞIMI AÇISINDAN WEBCARE KALİTESİNİN OLUMLU AĞIZDAN AĞIZA PAZARLAMA NİYETİ ÜZERİNDEKİ ROLÜ VE BİR ARAŞTIRMATHE ROLE OF WEBCARE QUALITY ON POSITIVE WOM MARKETING INTENTION IN DIGITAL MARKETING APPROACH AND A RESEARCH. Erciyes Akademi 36:2, pages 759-780.
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