Advanced search
Publication Cover
Journal of Marketing Theory and Practice Volume 29, 2021 - Issue 3
Submit an article Journal homepage
413
Views
5
CrossRef citations to date
0
Altmetric
Research Article

Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior

Ana MinguezFaculty of Economics and Business, University of Zaragoza, Zaragoza, SpainCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-4565-6746View further author information
ORCID Icon &
F. Javier SeseFaculty of Economics and Business, University of Zaragoza, Zaragoza, SpainView further author information
Pages 375-386 | Published online: 10 Jan 2021

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (2)

Audhesh K. Paswan, Rajasree K. Rajamma, Qin Sun & Retno Tanding Suryandari. Motivational intricacies behind volunteerism. Journal of Marketing Theory and Practice 0:0, pages 1-14.
Read now
Laura A. Warner, Alexa J. Lamm, Kristin E. Gibson & Dharmendra Kalauni. Who Gives to Organizations that Protect Water? Using Three Normative Lenses to Distinguish Intenders from Nonintenders. Journal of Nonprofit & Public Sector Marketing 0:0, pages 1-26.
Read now

Articles from other publishers (3)

Ángel Millán, Marta Retamosa & Rocío Carranza. (2023) What About NPOs? Identifying Factors in the Intention to Donate: The Role of Brand Identification and Past Behavior. VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations.
Crossref
Katja Dill & Meikel Soliman. (2022) Understanding the role of gender identity in charitable giving—recruiting bone marrow donors. Journal of Philanthropy and Marketing 28:1.
Crossref
Lars M. Reich, Luisa A. M. Mahr, Martina Vacondio & Afreen S. Khalid. (2022) The Effect of Ingroup vs. Outgroup Members' Behavior on Charity Preference: A Drift-Diffusion Model Approach. Frontiers in Psychology 13.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.