Journal of Marketing Theory and Practice, Volume 29, Issue 3 (2021)

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Journal of Marketing Theory and Practice, Volume 29, Issue 3 (2021)

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Research Article

Article
Salesperson socialization to the consumption of organizationally provided support services: differences between high- and low-performing salespeople
Simona Stan, Todd J. Arnold, Gregory McAmis & Kenneth R. Evans
Pages: 271-288
Published online: 16 Oct 2020
AbstractforSalesperson socialization to the consumption of organizationally provided support services: differences between high- and low-performing salespeople | Full Text | References | PDF (1.1 MB) | EPUB
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Article
A road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements
Ramendra Singh, Yukti Sharma & Jitender Kumar
Pages: 289-307
Published online: 09 Nov 2020
AbstractforA road less traveled in nostalgia marketing: impact of spiritual well-being on effects of nostalgic advertisements | Full Text | References | PDF (1.1 MB) | EPUB
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Article
“Don’t buy” or “do not buy”? How negation style in online reviews influences consumer product evaluations
Soyoung Kim, Sarah G. Moore & Kyle Murray
Pages: 308-322
Published online: 18 Nov 2020
Abstractfor“Don’t buy” or “do not buy”? How negation style in online reviews influences consumer product evaluations | Full Text | References | PDF (567.5 KB) | EPUB
  • 458 Views
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Article
Consumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion
Vishakha Chauhan & Mahim Sagar
Pages: 323-342
Published online: 12 Nov 2020
AbstractforConsumer confusion in healthcare decision-making and choice: a qualitative exploration of patient confusion | Full Text | References | PDF (626 KB) | EPUB
  • 847 Views
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Article
After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight
Donald C. Barnes, Tobias Kraemer, Matthias H. J. Gouthier, Nadine Ludwig & Andreas Giese
Pages: 343-357
Published online: 18 Nov 2020
AbstractforAfter-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight | Full Text | References | PDF (714.5 KB) | EPUB
  • 679 Views
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Article
Decisions, decisions: variations in decision-making for access-based consumption
Stephanie J. Lawson, Mark R. Gleim & Michael D. Hartline
Pages: 358-374
Published online: 10 Jan 2021
AbstractforDecisions, decisions: variations in decision-making for access-based consumption | Full Text | References | PDF (941.9 KB) | EPUB
  • 897 Views
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Article
Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior
Ana Minguez & F. Javier Sese
Pages: 375-386
Published online: 10 Jan 2021
AbstractforUnderstanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior | Full Text | References | PDF (640.5 KB) | EPUB
  • 413 Views
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Article
Performance implications of marketing agreement, cooperation, and control in franchising
Joseph M. Matthes, Amit Saini & Vivek K. Dubey
Pages: 387-408
Published online: 21 Jan 2021
AbstractforPerformance implications of marketing agreement, cooperation, and control in franchising | Full Text | References | PDF (1.6 MB) | EPUB
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