Citations (7)
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Huimei Bu, Rui Huang, Shiyu Liang & Xia Liao. (2023) Consumer Perceived Brand Innovativeness and Authenticity of Chinese Time-Honored Brand Restaurants: The Moderated Mediation Effect of Personal Traits. Psychology Research and Behavior Management 16, pages 2481-2498.
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Roberto Bruni, Michela Piccarozzi & Federica Caboni. (2023) Defining the Metaverse with challenges and opportunities in the business environment. Journal of Marketing Theory and Practice 0:0, pages 1-18.
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Françoise Simon & Anne Bontour. (2023) Conveying brand authenticity through television advertising in a transmedia world. Journal of Marketing Management 39:15-16, pages 1645-1671.
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Jiseon Ahn. (2023) Role of brand heritage in local and franchise restaurant service. Total Quality Management & Business Excellence 34:13-14, pages 1882-1895.
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Articles from other publishers (3)
Feisal Murshed, Abhishek Dwivedi & Tahmid Nayeem. (2023) Brand authenticity building effect of brand experience and downstream effects. Journal of Product & Brand Management 32:7, pages 1032-1045.
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Jing (Bill) Xu, Girish Prayag & Hanqun Song. (2022) The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants: Findings from SEM and fsQCA. International Journal of Hospitality Management 107, pages 103340.
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Filipa Rosado-Pinto & Sandra Maria Correia Loureiro. (2022) Authenticity: shedding light on the branding context. EuroMed Journal of Business.
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