Journal of Marketing Theory and Practice, Volume 31, Issue 2 (2023)

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Journal of Marketing Theory and Practice, Volume 31, Issue 2 (2023)

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Research Article

Article
Brand authenticity: literature review, comprehensive definition, and an amalgamated scale
Christopher L. Campagna, Naveen Donthu & Boonghee Yoo
Pages: 129-145
Published online: 24 Jan 2022
AbstractforBrand authenticity: literature review, comprehensive definition, and an amalgamated scale | Full Text | References | PDF (397.1 KB) | EPUB
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Article
Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
Vahideh Arghashi & Cenk Arsun Yuksel
Pages: 146-172
Published online: 24 Jan 2022
AbstractforCustomer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection | Full Text | References | PDF (810.6 KB) | EPUB
  • 1202 Views
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Article
“What makes me click?” The effects of images and color in consumer-based pandemic health messages
Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor
Pages: 173-184
Published online: 06 Apr 2022
Abstractfor“What makes me click?” The effects of images and color in consumer-based pandemic health messages | Full Text | References | PDF (3.3 MB) | EPUB
  • 330 Views
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Article
An exploration of first-time dads’ sharenting with social media marketers: implications for children’s online privacy
Alexa K. Fox, Mariea Grubbs Hoy & Alexander E. Carter
Pages: 185-196
Published online: 24 Jan 2022
AbstractforAn exploration of first-time dads’ sharenting with social media marketers: implications for children’s online privacy | Full Text | References | PDF (386.5 KB) | EPUB
  • 1103 Views
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Article
Hedonism, hedonistic shopping experiences and compulsive buying tendency: a demographics-based model approach
Piotr Tarka, Richard J. Harnish & Jasurbek Babaev
Pages: 197-222
Published online: 24 Jan 2022
AbstractforHedonism, hedonistic shopping experiences and compulsive buying tendency: a demographics-based model approach | Full Text | References | PDF (706.5 KB) | EPUB
  • 1299 Views
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Article
Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation
Anh Dang & Bridget Satinover Nichols
Pages: 223-242
Published online: 22 Feb 2022
AbstractforConsumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation | Full Text | References | PDF (3.7 MB) | EPUB
  • 414 Views
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Article
Rethinking fashion m-commerce’s consumer profiles: attitudes, motivations, and demographics
Christopher J. Parker & Tung-Ying Lee
Pages: 243-259
Published online: 06 Apr 2022
AbstractforRethinking fashion m-commerce’s consumer profiles: attitudes, motivations, and demographics | Full Text | References | PDF (5.1 MB) | EPUB
  • 527 Views
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