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Journal of Marketing Theory and Practice Volume 32, 2024 - Issue 3
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Research Article

Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship

Yiru Wanga Department of Marketing, School of Business, State University of New York at Oswego, Oswego, New York, USAORCID Iconhttps://orcid.org/0000-0002-9358-7087
ORCID Icon &
Christina A. Kuchmanerb Department of Marketing, Palumbo-Donahue School of Business, Duquesne University, Pittsburgh, Pennsylvania, USACorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0001-8042-7992
ORCID Icon
Pages 346-361 | Published online: 07 Apr 2023

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Yiru Wang, César Zamudio, Hua Meng & Robert D. Jewell. (2024) Short and sweet: How product quality uncertainty, review length and richness shape review helpfulness. Journal of Global Scholars of Marketing Science 34:2, pages 143-162.
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Fumin Deng, Xiaoya Gong, Peng Luo & Xuedong Liang. The underestimated online clout of hotel location factors: spillover effect of online restaurant ratings on hotel ratings. Current Issues in Tourism 0:0, pages 1-9.
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