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Journal of Marketing Theory and Practice Volume 32, 2024 - Issue 3
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Research Article

Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach

Ghazanfar Ali Abbasia Department of Management and Marketing, King Fahd University of Petroleum and Minerals, Dhahran, Saudi ArabiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-0748-8996View further author information
ORCID Icon,
Y. N. Gohb Graduate School of Business, Universiti Sains Malaysia, Minden, MalaysiaView further author information
,
Mohammad Iranmaneshc School of Business and Law, Edith Cowan University, Joondalup, AustraliaView further author information
&
Fransisco Liebana-Cabanillasd Marketing, Universidad de Granada, Granada, SpainORCID Iconhttps://orcid.org/0000-0002-3255-0651View further author information
ORCID Icon
Pages 413-434 | Published online: 09 Jun 2023

Citations (7)

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Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Garry Wei-Han Tan & Alex Koohang. An SEM-ANN Approach - Guidelines in Information Systems Research. Journal of Computer Information Systems 0:0, pages 1-32.
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Articles from other publishers (6)

Nida Malik, Amir Zaib Abbasi, M. Sadiq Sohail, Ghazanfar Ali Abbasi & Ding Hooi Ting. (2024) How “inspired” are customers to order from mobile food delivery apps? Soliciting the stimulus-organism-response (S-O-R) paradigm. Aslib Journal of Information Management.
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Francisco Liébana-Cabanillas, Zoran Kalinic, Francisco Muñoz-Leiva & Elena Higueras-Castillo. (2024) Biometric m-payment systems: A multi-analytical approach to determining use intention. Information & Management 61:2, pages 103907.
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Muhammad Sabbir Rahman, Surajit Bag, Farhana Habib Zinnia, Nripendra P. Rana & Mohammad Osman Gani. (2024) Understanding and predicting customers’ intentions to use smartphone-based online games: A deep-learning-based dual-stage modelling analysis. Computers in Human Behavior 152, pages 108083.
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Waseem Anwar, Amir Zaib Abbasi, Mousa Albashrawi, Ghazanfar Ali Abbasi & Umm-e-Habiba. (2024) Asymmetric and symmetric approaches to the extension of UTAUT2 in the M-payment adoption of Pakistani apps. Journal of Financial Services Marketing.
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Ibrahim Arpaci. (2024) A Multianalytical SEM-ANN Approach to Investigate the Social Sustainability of AI Chatbots Based on Cybersecurity and Protection Motivation Theory. IEEE Transactions on Engineering Management 71, pages 1714-1725.
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Ibrahim Arpaci. (2023) Predictors of financial sustainability for cryptocurrencies: An empirical study using a hybrid SEM-ANN approach. Technological Forecasting and Social Change 196, pages 122858.
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