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Journal of Health Communication
International Perspectives
Volume 15, 2010 - Issue 7
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ARTICLES

Promoting Health (Implicitly)? A Longitudinal Content Analysis of Implicit Health Information in Cigarette Advertising, 1954–2003

Hye-Jin Paek Department of Advertising, Public Relations, and Retailing, College of Communication Arts and Science, Michigan State University, East Lansing, Michigan, USACorrespondence[email protected]
,
Leonard N. Reid Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA
,
Hojoon Choi Department of Advertising and Public Relations, Grady College of Journalism and Mass Communication, University of Georgia, Athens, Georgia, USA
&
Hyun Ju Jeong Department of Advertising, Public Relations, and Retailing, College of Communication Arts and Science, Michigan State University, East Lansing, Michigan, USA
Pages 769-787 | Published online: 19 Nov 2010

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Erika Katherine Johnson. (2023) Telemedicine and direct to consumer advertising attitudes and the future of telehealth: Women report telemedicine as a comfortable option for accessing birth control. Health Marketing Quarterly 40:3, pages 309-325.
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Hye-Jin Paek, Sookyong Kim, Thomas Hove & Jung Yoon Huh. (2014) Reduced Harm or Another Gateway to Smoking? Source, Message, and Information Characteristics of E-Cigarette Videos on YouTube. Journal of Health Communication 19:5, pages 545-560.
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Chingching Chang. (2013) Seeing Is Believing: The Direct and Contingent Influence of Pictures in Health Promotion Advertising. Health Communication 28:8, pages 822-834.
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Hye-Jin Paek, LeonardN. Reid, Hyun Ju Jeong, Hojoon Choi & Dean Krugman. (2012) Five Decades of Promotion Techniques in Cigarette Advertising: A Longitudinal Content Analysis. Health Marketing Quarterly 29:1, pages 1-17.
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Articles from other publishers (11)

Andrew B Seidenberg, Marcella H Boynton, Noel T Brewer, Allison J Lazard, Paschal Sheeran & Kurt M Ribisl. (2023) Effects of Modified Risk Tobacco Product Claims on Consumer Responses. Nicotine and Tobacco Research.
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Yuxian Cui, Zheng Dai, Joanna E Cohen, Scott Rosas, Katherine Clegg Smith, Kevin Welding & Lauren Czaplicki. (2022) Culturally specific health-related features on cigarette packs sold in China. Tobacco Control, pages tobaccocontrol-2022-057527.
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Kymberle L Sterling, Monika Vishwakarma, Kimberly Ababseh & Lisa Henriksen. (2021) Flavors and Implied Reduced-Risk Descriptors in Cigar Ads at Stores Near Schools. Nicotine & Tobacco Research 23:11, pages 1895-1901.
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Erin L Sutfin, Allison J Lazard, Eric K Soule, Caroline M Kimes, Jessica King, Desmond Jenson & Jennifer Cornacchione Ross. (2021) Health Claims, Marketing Appeals, and Warnings on Popular Brands of Waterpipe Tobacco Packaging Sold in the United States. Nicotine & Tobacco Research 23:7, pages 1183-1190.
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Samantha Rowbotham, Thomas Astell-Burt, Tala Barakat & Penelope Hawe. (2020) 30+ years of media analysis of relevance to chronic disease: a scoping review. BMC Public Health 20:1.
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Sung-Eun Park, Lu Tang, Bijie Bie & Degui Zhi. (2019) All pins are not created equal: communicating skin cancer visually on Pinterest. Translational Behavioral Medicine 9:2, pages 336-346.
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백혜진. (2018) Cigarette Packages as Marketing Communication Tools: Predictive Roles of Cigarette Package Elements in Perceptions and Choices of Low-Tar and Flavored Cigarettes. Health and Social Welfare Review 38:3, pages 303-330.
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Lauren R Pacek, F Joseph McClernon, Rachel L Denlinger-Apte, Melissa Mercincavage, Andrew A Strasser, Sarah S Dermody, Ryan Vandrey, Tracy T Smith, Natalie Nardone, Dorothy K Hatsukami, Joseph S Koopmeiners, Rachel V Kozink & Eric C Donny. (2018) Perceived nicotine content of reduced nicotine content cigarettes is a correlate of perceived health risks. Tobacco Control 27:4, pages 420-426.
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백혜진. (2018) Cigarette Advertising Techniques that May Weaken People’s Risk Perceptions about Smoking: A Content Analysis of Cigarette Advertisements in Domestic Magazines, 1994-2014. Health and Social Welfare Review 38:2, pages 499-526.
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Cornelia Pechmann & Jesse R Catlin. (2016) The effects of advertising and other marketing communications on health-related consumer behaviors. Current Opinion in Psychology 10, pages 44-49.
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Deborah H. Charbonneau. (2013) An analysis of benefits and risk information on pharmaceutical web sites for the treatment of menopause. Health Information & Libraries Journal 30:3, pages 212-219.
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