Advanced search
Publication Cover
Journal of Health Communication
International Perspectives
Volume 18, 2013 - Issue 2
Submit an article Journal homepage
2,079
Views
32
CrossRef citations to date
0
Altmetric
ARTICLES

Understanding the Effectiveness of the Entertainment-Education Strategy: An Investigation of How Audience Involvement, Message Processing, and Message Design Influence Health Information Recall

Jessie M. Quintero Johnson Communication Department, University of Massachusetts Boston, Boston, Massachusetts, USACorrespondence[email protected]
,
Kristen Harrison Department of Communication Studies, University of Michigan, Ann Arbor, Michigan, USA
&
Brian L. Quick Department of Communication, University of Illinois at Urbana-Champaign, Urbana, Illinois, USA
Pages 160-178 | Published online: 02 Oct 2012

Citations (32)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (18)

Shelly R. Hovick, Kathryn D. Coduto, Kristina Medero, Emily Moyer-Gusé & Leigha Senter-Jamieson. (2022) Effects of Exposure to an Entertainment-Based Genetic Testing Narrative on Genetic Testing Knowledge, Attitudes and Counseling Discussion Intentions. Journal of Health Communication 27:7, pages 510-519.
Read now
Beth L. Hoffman, Jaime E. Sidani, Yunwen Wang, Jonah Chang & Jessica G. Burke. (2022) “It Encourages Family Discussion”: A Mixed-Methods Examination of the This Is Us Alzheimer’s Disease & Caregiving Storyline. Journal of Health Communication 27:6, pages 382-393.
Read now
YoungJu Shin & Jonathan Pettigrew. (2022) Testing Narrative Persuasion of a Culturally Grounded, School-Based “Dale Se REAL” Entertainment-Education Intervention and Peer Communication on Nicaraguan Adolescent Substance Use. Journal of Health Communication 27:4, pages 222-231.
Read now
Gamze Yilmaz & Kate G. Blackburn. (2022) How to ask for donations: a language perspective on online fundraising success. Atlantic Journal of Communication 30:1, pages 32-47.
Read now
Jeeyun Oh, Angel Hsing-Chi Hwang & Hayoung Sally Lim. (2021) How Interactive Data Visualization and Users’ BMI (Body Mass Index) Influence Obesity Prevention Intentions: The Mediating Effect of Cognitive Absorption. Health Communication 36:13, pages 1709-1718.
Read now
Kara Rader, Shelly R. Hovick & Elisabeth Bigsby. (2021) “Are You Clean?” Encouraging STI Communication in Casual Encounters through Narrative Messages in Romance Novels. Communication Studies 72:3, pages 333-346.
Read now
Jessie M. Quintero Johnson, Angeline Sangalang & Sun-Young Park. (2021) First-Person, Third-Person, or Bystander? Exploring the Persuasive Influence of Perspective in Mental Health Narratives. Journal of Health Communication 26:4, pages 225-238.
Read now
Takashi Shimazaki, Misa Iio, Hiroaki Uechi & Koji Takenaka. (2021) Emotional experiences of reading health educational manga encouraging behavioral changes: a non-randomized controlled trial. Health Psychology and Behavioral Medicine 9:1, pages 398-421.
Read now
Jennifer Gerard Ball & Janelle Applequist. (2019) The Use of Narratives to Deliver Information in Direct-To-Consumer Prescription Drug Commercials: A Content Analysis. Journal of Health Communication 24:5, pages 512-524.
Read now
AMY McQueen, Charlene Caburnay, Matthew Kreuter & Julianne Sefko. (2019) Improving Adherence to Colorectal Cancer Screening: A Randomized Intervention to Compare Screener vs. Survivor Narratives. Journal of Health Communication 24:2, pages 141-155.
Read now
Constanze Schreiner, Markus Appel, Maj-Britt Isberner & Tobias Richter. (2018) Argument Strength and the Persuasiveness of Stories. Discourse Processes 55:4, pages 371-386.
Read now
David M. Dozier, Wayne A. Beach, Kyle Gutzmer & Aileen Yagade. (2017) The Transformative Power of Authentic Conversations About Cancer. Health Communication 32:11, pages 1350-1357.
Read now
Jessie M. Quintero Johnson, Gamze Yilmaz & Kristy Najarian. (2017) Optimizing the Presentation of Mental Health Information in Social Media: The Effects of Health Testimonials and Platform on Source Perceptions, Message Processing, and Health Outcomes. Health Communication 32:9, pages 1121-1132.
Read now
Jessie M. Quintero Johnson & Angeline Sangalang. (2017) Testing the Explanatory Power of Two Measures of Narrative Involvement: An Investigation of the Influence of Transportation and Narrative Engagement on the Process of Narrative Persuasion. Media Psychology 20:1, pages 144-173.
Read now
Rupali J. Limaye, Jane Brown, Amanda Berman, Peter Roberts & Triza Kakhobwe. (2016) The influence of a reality radio program on HIV/AIDS in Malawi: Results from a pilot study. Journal of Communication in Healthcare 9:4, pages 238-246.
Read now
Nancy Rhodes & Morgan E. Ellithorpe. (2016) Laughing at Risk: Sitcom Laugh Tracks Communicate Norms for Behavior. Media Psychology 19:3, pages 359-380.
Read now
Nurit Tal-Or & Jonathan Cohen. (2016) Unpacking Engagement: Convergence and Divergence in Transportation and Identification. Annals of the International Communication Association 40:1, pages 33-66.
Read now
Hua Chang, Lingling Zhang & Guang-Xin Xie. (2015) Message framing in green advertising: the effect of construal level and consumer environmental concern. International Journal of Advertising 34:1, pages 158-176.
Read now

Articles from other publishers (14)

Matthew Z. Dudley, Gordon K. Squires, Tracy M. Petroske, Sandra Dawson & Janesse Brewer. (2023) The Use of Narrative in Science and Health Communication: A Scoping Review. Patient Education and Counseling 112, pages 107752.
Crossref
Laurie M. HurstingMaria Leonora G. Comello. (2021) Creating Narrative Entertainment for Health Communication: Perspectives from Practice. Journal of Creative Communications 16:3, pages 249-265.
Crossref
Ahmed Al-Rawi, Karen Grepin, Xiaosu Li, Rosemary Morgan, Clare Wenham & Julia Smith. (2021) Investigating Public Discourses Around Gender and COVID-19: a Social Media Analysis of Twitter Data. Journal of Healthcare Informatics Research 5:3, pages 249-269.
Crossref
Nurit Tal-Or, Shani Sela, Israel Igumnov, Hanoch Dov Milwidsky, Benjamin Rafaeli & Michael Sanilevich. (2021) Does What We Know About Actors’ Real Lives. Journal of Media Psychology 33:3, pages 155-164.
Crossref
Eunhye Park, Junehee Kwon & Sung-Bum Kim. (2021) Green Marketing Strategies on Online Platforms: A Mixed Approach of Experiment Design and Topic Modeling. Sustainability 13:8, pages 4494.
Crossref
Kate T. Luong, Emily Moyer-Gusé & Jessica McKnight. (2020) Let’s Go to the Movies…for Science!. Journal of Media Psychology 32:4, pages 200-215.
Crossref
Nathan Silver & Michael D. Slater. (2019) A safe space for self-expansion: Attachment and motivation to engage and interact with the story world. Journal of Social and Personal Relationships 36:11-12, pages 3492-3514.
Crossref
Lorena Cano-Orón & Marta Portalés Oliva. (2019) Valoración y confianza de los espectadores de los programas de salud de TVE. Arbor 195:793, pages 520.
Crossref
Angeline Sangalang, Yotam Ophir & Joseph N Cappella. (2019) The Potential for Narrative Correctives to Combat Misinformation†. Journal of Communication 69:3, pages 298-319.
Crossref
MarySue V Heilemann, Patricia D Soderlund, Priscilla Kehoe & Mary-Lynn Brecht. (2017) A Transmedia Storytelling Intervention With Interactive Elements to Benefit Latinas’ Mental Health: Feasibility, Acceptability, and Efficacy. JMIR Mental Health 4:4, pages e47.
Crossref
Joyee S. Chatterjee, Angeline Sangalang & Michael J. Cody. 2017. The International Encyclopedia of Media Effects. The International Encyclopedia of Media Effects 1 12 .
Anne Hamby, David Brinberg & Kim Daniloski. (2017) Reflecting on the journey: Mechanisms in narrative persuasion. Journal of Consumer Psychology 27:1, pages 11-22.
Crossref
Kathryn E. Cooper & Erik C. Nisbet. (2016) Green Narratives. Science Communication 38:5, pages 626-654.
Crossref
Daniela SchlützDaniela Schlütz. 2016. Quality-TV als Unterhaltungsphänomen. Quality-TV als Unterhaltungsphänomen 173 255 .

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.