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Journal of Health Communication
International Perspectives
Volume 18, 2013 - Issue 2
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ARTICLES

Understanding the Effectiveness of the Entertainment-Education Strategy: An Investigation of How Audience Involvement, Message Processing, and Message Design Influence Health Information Recall

Jessie M. Quintero Johnson Communication Department, University of Massachusetts Boston, Boston, Massachusetts, USACorrespondence[email protected]
,
Kristen Harrison Department of Communication Studies, University of Michigan, Ann Arbor, Michigan, USA
&
Brian L. Quick Department of Communication, University of Illinois at Urbana-Champaign, Urbana, Illinois, USA
Pages 160-178 | Published online: 02 Oct 2012

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