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Journal of Health Communication
International Perspectives
Volume 20, 2015 - Issue 11
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ARTICLES

Differential Impact of Message Appeals, Food Healthiness, and Poverty Status on Evaluative Responses to Nutrient-Content Claimed Food Advertisements

Hojoon ChoiJack J. Valenti School of Communication, College of Liberal Arts and Social Sciences, University of Houston, Houston, Texas, USACorrespondence[email protected]
&
Leonard N. ReidDepartment of Advertising & Public Relations, University of Georgia, Athens, Georgia, USA;Robertson School of Media and Culture, Virginia Commonwealth University, Richmond, Virginia, USA
Pages 1355-1365 | Published online: 06 Jul 2015

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Rebecca Scheiber, Matthias Karmasin & Sandra Diehl. (2023) Exploring the Dunning-Kruger Effect in Health Communication: How Perceived Food and Media Literacy and Actual Knowledge Drift Apart When Evaluating Misleading Food Advertising. Journal of Health Communication 28:11, pages 707-727.
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Jessica Castonguay, Aysen Bakir & Jeffrey G. Blodgett. (2022) An Exploration of health-consciousness and Character Weight as Factors Influencing Adolescents’ Perceptions of a Healthy Food Ad. Journal of Food Products Marketing 28:5, pages 242-255.
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Hojoon Choi & Leonard N. Reid. (2018) Promoting Healthy Menu Choices in Fast Food Restaurant Advertising: Influence of Perceived Brand Healthiness, Brand Commitment, and Health Consciousness. Journal of Health Communication 23:4, pages 387-398.
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Chan L. Thai, Katrina J. Serrano, Amy L. Yaroch, Linda Nebeling & April Oh. (2017) Perceptions of Food Advertising and Association With Consumption of Energy-Dense Nutrient-Poor Foods Among Adolescents in the United States: Results From a National Survey. Journal of Health Communication 22:8, pages 638-646.
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Articles from other publishers (3)

Erol USTAAHMETOĞLU & İsmail Tamer TOKLU. (2022) SAĞLIK BİLİNCİ, REKLAMA YÖNELİK KUŞKU VE İKNANIN TUTUMA ETKİSİ: ÇİFT YANLI GIDA REKLAM MESAJI ÜZERİNE ARAŞTIRMATHE EFFECT OF HEALTH CONSCIOUSNESS, SKEPTICISM TO ADVERTISING AND PERSUASIVENESS ON ATTITUDE: A RESEARCH ON A TWO-SIDED FOOD ADVERTISING MESSAGE. Uluslararası Anadolu Sosyal Bilimler Dergisi 6:4, pages 1203-1216.
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Marcela de Alcantara, Gastón Ares & Rosires Deliza. (2022) How Do Nutritional Warnings Work on Commercial Products? Results From a Hypothetical Choice Experiment. Frontiers in Nutrition 9.
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Fernanda Mediano Stoltze, Emily Busey, Lindsey Smith Taillie & Francesca R. Dillman Carpentier. (2021) Impact of warning labels on reducing health halo effects of nutrient content claims on breakfast cereal packages: A mixed-measures experiment. Appetite 163, pages 105229.
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