555
Views
52
CrossRef citations to date
0
Altmetric
Original Articles

The Effectiveness of Gateway Communications in Anti-Marijuana Campaigns

, , , &
Pages 129-143 | Published online: 10 Nov 2010

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (22)

Jessica Fitts Willoughby, Stacey J. T. Hust, Jiayu Li & Leticia Couto. (2023) Exposure to Pro and Anti-Cannabis Social Media Messages and Teens’ and College Students’ Intentions to Use Cannabis. Health Communication 0:0, pages 1-12.
Read now
Elizabeth Troutman Adams, Robin L. Nabi, Seth M. Noar, Reina Evans & Laura Widman. (2022) How Emotional Shifts Effect Youth Perceptions of Opioid Risk and Efficacy: Testing a Know the Truth Campaign Narrative. Health Communication 37:14, pages 1820-1831.
Read now
Stacey J.T. Hust, Jessica Fitts Willoughby, Jiayu Li & Leticia Couto. (2020) Youth’s Proximity to Marijuana Retailers and Advertisements: Factors Associated with Washington State Adolescents’ Intentions to Use Marijuana. Journal of Health Communication 25:7, pages 594-603.
Read now
Nathan Walter, Stefanie Z. Demetriades & Sheila T. Murphy. (2019) Just a Spoonful of Sugar Helps the Messages Go Down: Using Stories and Vicarious Self-Affirmation to Reduce e-Cigarette Use. Health Communication 34:3, pages 352-360.
Read now
Marco Yzer & Julie Gilasevitch. (2019) Beliefs underlying stress reduction and depression help-seeking among college students: An elicitation study. Journal of American College Health 67:2, pages 153-160.
Read now
Stefanie Z. Demetriades & Nathan Walter. (2016) You Should Know Better: Can Self-Affirmation Facilitate Information-Seeking Behavior and Interpersonal Discussion?. Journal of Health Communication 21:11, pages 1131-1140.
Read now
Nehama Lewis, Lourdes S. Martinez, Aysha Agbarya & Tanya Piatok-Vaisman. (2016) Examining Patterns and Motivations for Drug-Related Information Seeking and Scanning Behavior: A Cross-National Comparison of American and Israeli College Students. Communication Quarterly 64:2, pages 145-172.
Read now
Saleem Alhabash, Anna R. McAlister, Elizabeth Taylor Quilliam, Jef I. Richards & Chen Lou. (2015) Alcohol's Getting a Bit More Social: When Alcohol Marketing Messages on Facebook Increase Young Adults’ Intentions to Imbibe. Mass Communication and Society 18:3, pages 350-375.
Read now
Josefin Månsson & Mats Ekendahl. (2013) Legitimacy through scaremongering: The discursive role of alcohol in online discussions of cannabis use and policy. Addiction Research & Theory 21:6, pages 469-478.
Read now
TylerR. Harrison, SusanE. Morgan, AndyJ. King & ElizabethA. Williams. (2011) Saving Lives Branch by Branch: The Effectiveness of Driver Licensing Bureau Campaigns to Promote Organ Donor Registry Sign-Ups to African Americans in Michigan. Journal of Health Communication 16:8, pages 805-819.
Read now
Tyler R. Harrison, Susan E. Morgan, Andy J. King, Mark J. Di Corcia, Elizabeth A. Williams, Rebecca K. Ivic & Paula Hopeck. (2010) Promoting the Michigan Organ Donor Registry: Evaluating the Impact of a Multifaceted Intervention Utilizing Media Priming and Communication Design. Health Communication 25:8, pages 700-708.
Read now
Bernd Helmig & Julia Thaler. (2010) On the Effectiveness of Social Marketing—What Do We Really Know?. Journal of Nonprofit & Public Sector Marketing 22:4, pages 264-287.
Read now
JulieA. Steen. (2010) A Multilevel Study of the Role of Environment in Adolescent Substance Use. Journal of Child & Adolescent Substance Abuse 19:5, pages 359-371.
Read now
Steven Belenko, KarenL. Dugosh, Kevin Lynch, AmyA. Mericle, Michele Pich & RobertF. Forman. (2009) Online Illegal Drug Use Information: An Exploratory Analysis of Drug-Related Website Viewing by Adolescents. Journal of Health Communication 14:7, pages 612-630.
Read now
Yahui Kang, Joseph N. Cappella & Martin Fishbein. (2009) The Effect of Marijuana Scenes in Anti-Marijuana Public Service Announcements on Adolescents' Evaluation of Ad Effectiveness. Health Communication 24:6, pages 483-493.
Read now
Xiaoquan Zhao & Xiaomei Cai. (2008) From Self-Enhancement to Supporting Censorship: The Third-Person Effect Process in the Case of Internet Pornography. Mass Communication and Society 11:4, pages 437-462.
Read now
Linda Brennan & Wayne Binney. (2008) Concepts in Conflict: Social Marketing and Sustainability. Journal of Nonprofit & Public Sector Marketing 20:2, pages 261-281.
Read now
Annie Lang & NarineS. Yegiyan. (2008) Understanding the Interactive Effects of Emotional Appeal and Claim Strength in Health Messages. Journal of Broadcasting & Electronic Media 52:3, pages 432-447.
Read now
Xiaoquan Zhao & JosephN. Cappella. (2008) The Influence of Ambivalence on Adolescents' Reactions to Anti-Drug Messages. Communication Quarterly 56:2, pages 131-148.
Read now
Xiaoquan Zhao, Sarah Sayeed, Joseph Cappella, Robert Hornik, Martin Fishbein & R. Kirkland Ahern. (2006) Targeting Norm-Related Beliefs About Marijuana Use in an Adolescent Population. Health Communication 19:3, pages 187-196.
Read now

Articles from other publishers (30)

Melissa Mercincavage, Lauren R Pacek, James Thrasher, Joseph N Cappella, Cristine Delnevo, Eric C Donny & Andrew A Strasser. (2023) Effects of advertising features on smokers’ and non-smokers’ perceptions of a reduced nicotine cigarette modified risk tobacco product. Tobacco Control 32:1, pages 6-12.
Crossref
Anupreet K. Sidhu, Andrea C. Johnson, Valentina Souprountchouk, Olivia Wackowski, Andrew A. Strasser & Melissa Mercincavage. (2022) Cognitive and emotional responses to pictorial warning labels and their association with quitting measures after continued exposure. Addictive Behaviors 124, pages 107121.
Crossref
Andy H. Ng, Mohammad S. Kermani & Richard N. Lalonde. (2019) Cultural differences in psychological reactance: Responding to social media censorship. Current Psychology 40:6, pages 2804-2813.
Crossref
Jessica Fitts WilloughbyStacey J.T. HustJiayu LiLeticia CoutoSoojung KangShawn Domgaard. (2020) An Exploratory Study of Adolescents' Social Media Sharing of Marijuana-Related Content. Cyberpsychology, Behavior, and Social Networking 23:9, pages 642-646.
Crossref
Kirsten Lochbuehler, E Paul Wileyto, Melissa Mercincavage, Valentina Souprountchouk, Jordan Z Burdge, Kathy Z Tang, Joseph N Cappella & Andrew A Strasser. (2019) Temporal Effects of Message Congruency on Attention to and Recall of Pictorial Health Warning Labels on Cigarette Packages. Nicotine & Tobacco Research 21:7, pages 879-886.
Crossref
Michael J. McDermott & C.F. Drescher. 2017. International Encyclopedia of Public Health. International Encyclopedia of Public Health 366 381 .
M.J. McDermott. 2017. Reference Module in Biomedical Sciences. Reference Module in Biomedical Sciences.
Jeff Niederdeppe, Nancy A. Connelly, T. Bruce Labuer & Barbara A. Knuth. (2015) Using Theory to Identify Beliefs Associated with Intentions to Follow Fish Consumption Advisories Among Anglers Living in the Great Lakes Region. Risk Analysis 35:11, pages 1996-2008.
Crossref
Elias Allara, Marica Ferri, Alessandra Bo, Antonio Gasparrini & Fabrizio Faggiano. (2015) Are mass-media campaigns effective in preventing drug use? A Cochrane systematic review and meta-analysis. BMJ Open 5:9, pages e007449.
Crossref
Brian G. Southwell & Bridget J. Kelly. 2014. Concepts and Methods in Infectious Disease Surveillance. Concepts and Methods in Infectious Disease Surveillance 231 242 .
Heon-Jae Jeong. (2014) A Practical Guide to Behavioral Theory-Driven Statistical Development of Quality and Safety Improvement Program in Health Care. Biometrics & Biostatistics International Journal 1:1.
Crossref
Mary Falcone, Caryn Lerman, Joseph N. Cappella, Paul Sanborn, Christopher Jepson & Andrew A. Strasser. (2013) No untoward effects of smoking cues in anti-smoking public service announcements. Drug and Alcohol Dependence 133:1, pages 279-282.
Crossref
Marica Ferri, Elias Allara, Alessandra Bo, Antonio Gasparrini & Fabrizio Faggiano. (2013) Media campaigns for the prevention of illicit drug use in young people. Cochrane Database of Systematic Reviews.
Crossref
Brian G. Southwell, Barbara J. Reynolds & Kate Fowlie. 2013. Infectious Disease Surveillance. Infectious Disease Surveillance 607 617 .
Marco Yzer. (2012) Perceived Behavioral Control in Reasoned Action Theory. The ANNALS of the American Academy of Political and Social Science 640:1, pages 101-117.
Crossref
M. Falcone, C. Jepson, P. Sanborn, J. N. Cappella, C. Lerman & A. A. Strasser. (2011) Association of BDNF and COMT genotypes with cognitive processing of anti-smoking PSAs . Genes, Brain and Behavior 10:8, pages 862-867.
Crossref
Lalla Ilhame Sabbane, François Bellavance & Jean-Charles Chebat. (2009) Recency Versus Repetition Priming Effects of Cigarette Warnings on Nonsmoking Teenagers: The Moderating Effects of Cigarette-Brand Familiarity. Journal of Applied Social Psychology 39:3, pages 656-682.
Crossref
Andrew A. Strasser, Joseph N. Cappella, Christopher Jepson, Martin Fishbein, Kathy Z. Tang, Eugene Han & Caryn Lerman. (2009) Experimental evaluation of antitobacco PSAs: Effects of message content and format on physiological and behavioral outcomes. Nicotine & Tobacco Research 11:3, pages 293-302.
Crossref
Hyunyi Cho & Franklin J. Boster. (2008) Effects of Gain Versus Loss Frame Antidrug Ads on Adolescents. Journal of Communication 58:3, pages 428-446.
Crossref
Hyunyi Cho & Franklin J. Boster. (2008) First and Third Person Perceptions on Anti-Drug Ads Among Adolescents. Communication Research 35:2, pages 169-189.
Crossref
Patrick Peretti-Watel, Yolande Obadia, Pierre Arwidson & Jean-Paul Moatti. (2008) “Un risque, ça va ! Trois risques, bonjour les dégâts?” Les difficultés de l'éducation pour la santé à prévenir des risques comportementaux multiples. Promotion & Education 15:1, pages 40-45.
Crossref
Florian Vogt, Sue Hall & Theresa M Marteau. (2007) General practitioners' beliefs about effectiveness and intentions to recommend smoking cessation services: qualitative and quantitative studies. BMC Family Practice 8:1.
Crossref
Sherry L. Emery, Glen Szczypka, Lisa M. Powell & Frank J. Chaloupka. (2007) Public Health Obesity-Related TV Advertising. American Journal of Preventive Medicine 33:4, pages S257-S263.
Crossref
Nkuchia M. M'ikanatha, Ruth Lynfield, Chris A. Van Beneden & Henriette de ValkBrian G. Southwell. 2007. Infectious Disease Surveillance. Infectious Disease Surveillance 419 431 .
Thomas Hugh Feeley. (2007) College Students' Knowledge, Attitudes, and Behaviors Regarding Organ Donation: An Integrated Review of the Literature. Journal of Applied Social Psychology 37:2, pages 243-271.
Crossref
Patrick Peretti-Watel. (2006) Cognitive dissonance and risk denial: The case of cannabis use in adolescents. The Journal of Socio-Economics 35:6, pages 1032-1049.
Crossref
Patrick Peretti-Watel & Jean-Paul Moatti. (2006) Understanding risk behaviours: How the sociology of deviance may contribute? The case of drug-taking. Social Science & Medicine 63:3, pages 675-679.
Crossref
Barbara E. Kahn & Mary Frances Luce. (2018) Repeated-Adherence Protection Model: “I'm OK, and It's a Hassle”. Journal of Public Policy & Marketing 25:1, pages 79-89.
Crossref
Clarissa David, Joseph N. Cappella & Martin Fishbein. (2006) The Social Diffusion of Influence Among Adolescents: Group Interaction in a Chat Room Environment About Antidrug Advertisements. Communication Theory 16:1, pages 118-140.
Crossref
Patrick Peretti-Watel. (2016) Cannabis use, beliefs about 'hard drugs' and 'soft drugs', and the ineffectiveness of anti-drug interventions in French high-schools. Health Education Journal 64:2, pages 142-153.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.