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Journal of Health Communication
International Perspectives
Volume 1, 1996 - Issue 3
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Original Articles

Theory and Method in Health Audience Segmentation

MICHAEL D. SLATER
Pages 267-284 | Published online: 29 Oct 2010

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Aubrey Van Kirk Villalobos, Monique Mitchell Turner, Maria Knight Lapinski, Shawnika Hull, Sahira Long, Jichuan Wang & E. Whitney G. Moore. (2023) Predicting Breastfeeding Intentions: A Test and Extension of the Theory of Normative Social Behavior with African American Social Identity. Health Communication 38:1, pages 101-113.
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Xiaoli Nan, Irina A. Iles, Bo Yang & Zexin Ma. (2022) Public Health Messaging during the COVID-19 Pandemic and Beyond: Lessons from Communication Science. Health Communication 37:1, pages 1-19.
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Yan Huang & S. Shyam Sundar. (2022) Do We Trust the Crowd? Effects of Crowdsourcing on Perceived Credibility of Online Health Information. Health Communication 37:1, pages 93-102.
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Rachel A. Smith, Jessica G. Myrick, Robert P. Lennon, Molly A. Martin, Meg L. Small, Lauren J. Van Scoy & the Data4Action Research Group. (2021) Exploring Behavioral Typologies to Inform COVID-19 Health Campaigns: A Person-Centered Approach. Journal of Health Communication 26:6, pages 402-412.
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Béla Birkás, Gergely Tóth, Eszter Balku, Erzsébet Nárai & József Vitrai. (2021) Defining healthstyles to plan behavior change interventions in representative samples of children and adults. Psychology, Health & Medicine 26:5, pages 566-570.
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Wayne A. Beach, David M. Dozier, Brenda J. Allen, Chelsea Chapman & Kyle Gutzmer. (2020) A White Family’s Oral Storytelling About Cancer Generates More Favorable Evaluations From Black American Audiences. Health Communication 35:12, pages 1520-1530.
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Rachel A. Smith, Edward L. Fink, Adriana Romano & Nkuchia M. M’ikanatha. (2020) Precise Persuasion: Investigating Incentive Appeals for the Promotion of Antibiotic Stewardship with Message-induced Transitions. Journal of Health Communication 25:5, pages 430-443.
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Rachel A. Smith, Erina L. MacGeorge, Nicole M. Hackman & Nkuchia M. M’ikanatha. (2018) Campaign Preparation for Complex Initiatives: A Person-Centered Approach to Audience Segmentation of Parents’ Antibiotic Stewardship. Health Communication 33:12, pages 1539-1548.
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Julia Metag & Mike S. Schäfer. (2018) Audience Segments in Environmental and Science Communication: Recent Findings and Future Perspectives. Environmental Communication 12:8, pages 995-1004.
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Julia Metag, Michaela Maier, Tobias Füchslin, Laurits Bromme & Mike S. Schäfer. (2018) Between Active Seekers and Non-Users: Segments of Science-related Media Usage in Switzerland and Germany. Environmental Communication 12:8, pages 1077-1094.
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Becky Robinson & Samantha Coveleski. (2018) Don’t Say That to ME: Opposition to Targeting in Weight-Centric Intervention Messages. Health Communication 33:2, pages 139-147.
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David M. Dozier, Wayne A. Beach, Kyle Gutzmer & Aileen Yagade. (2017) The Transformative Power of Authentic Conversations About Cancer. Health Communication 32:11, pages 1350-1357.
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Myoung-Gi Chon & Hyojung Park. (2017) One does not fit all: Health audience segmentation and prediction of health behaviors in cancer prevention. Health Marketing Quarterly 34:3, pages 202-216.
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Anthony D. Panzera, Carol A. Bryant, Fran Hawkins, Rhonda Goff, Ashley Napier, Russell S. Kirby, Martha L. Coulter, William M. Sappenfield, Julie Baldwine & Kathleen O’Rourke. (2017) Audience Segmentation of Kentucky Mothers by Nonparticipation Status in the Special Supplemental Nutrition Program for Women, Infants, and Children. Journal of Nonprofit & Public Sector Marketing 29:1, pages 98-118.
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Dannielle E. Kelley, Seth M. Noar, Jessica Gall Myrick, Brenda Morales-Pico, Alexandra Zeitany & Nancy E. Thomas. (2016) An Empirical Analysis of Indoor Tanners: Implications for Audience Segmentation in Campaigns. Journal of Health Communication 21:5, pages 564-574.
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Rachel A. Smith, Madisen Quesnell, Lydia Glick, Nicole Hackman & Nkuchia M. M'Ikanatha. (2015) Preparing for Antibiotic Resistance Campaigns: A Person-Centered Approach to Audience Segmentation. Journal of Health Communication 20:12, pages 1433-1440.
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Meriam M. Janssen, Jolanda J. P. Mathijssen, Marja J. H. van Bon-Martens, Hans A. M. van Oers & Henk F. L. Garretsen. (2015) Adolescent audience segmentation on alcohol attitudes: a further exploration. Journal of Substance Use 20:5, pages 301-309.
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Viji Diane Kannan & Peter J. Veazie. (2015) Who Avoids Going to the Doctor and Why? Audience Segmentation Analysis for Application of Message Development. Health Communication 30:7, pages 635-645.
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Andy J. King. (2015) A Content Analysis of Visual Cancer Information: Prevalence and Use of Photographs and Illustrations in Printed Health Materials. Health Communication 30:7, pages 722-731.
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Marieke A. Hartman, Vera Nierkens, Stephan W. Cremer, Arnoud Verhoeff & Karien Stronks. (2015) Is channel segmentation necessary to reach a multiethnic population with weight-related health promotion? An analysis of use and perception of communication channels. Ethnicity & Health 20:2, pages 194-208.
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Rachel A. Smith, Marisa Greenberg & Roxanne L. Parrott. (2014) Segmenting by Risk Perceptions: Predicting Young Adults’ Genetic-Belief Profiles with Health and Opinion-Leader Covariates. Health Communication 29:5, pages 483-493.
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Kazuhiro Harada, Kei Hirai, Hirokazu Arai, Yoshiki Ishikawa, Jun Fukuyoshi, Chisato Hamashima, Hiroshi Saito & Daisuke Shibuya. (2013) Worry and Intention Among Japanese Women: Implications for an Audience Segmentation Strategy to Promote Mammography Adoption. Health Communication 28:7, pages 709-717.
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Shasta Ferranto, Lynn Huntsinger, Christy Getz, Maureen Lahiff, William Stewart, Gary Nakamura & Maggi Kelly. (2013) Management Without Borders? A Survey of Landowner Practices and Attitudes toward Cross-Boundary Cooperation. Society & Natural Resources 26:9, pages 1082-1100.
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RachelA. Smith & JillL. Findeis. (2013) Exploring Audience Segmentation: Investigating Adopter Categories to Diffuse an Innovation to Prevent Famine in Rural Mozambique. Journal of Health Communication 18:1, pages 6-19.
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Stephen L. Ristvedt, Robert A. Josephs & Scott H. Liening. (2012) Endogenous testosterone levels are associated with assessments of unfavourable health information. Psychology & Health 27:4, pages 507-514.
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Hyehyun Hong, Hyojung Park, Youngah Lee & Jongmin Park. (2012) Public Segmentation and Government–Public Relationship Building: A Cluster Analysis of Publics in the United States and 19 European Countries. Journal of Public Relations Research 24:1, pages 37-68.
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RachelE. Davis, Gwen Alexander, Josephine Calvi, Cheryl Wiese, Sarah Greene, Mike Nowak, WilliamE. Cross$suffix/text()$suffix/text() & Ken Resnicow. (2010) A New Audience Segmentation Tool for African Americans: The Black Identity Classification Scale. Journal of Health Communication 15:5, pages 532-554.
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Xiaoli Nan & Xiaoquan Zhao. (2010) The Influence of Liking for Antismoking PSAs on Adolescents' Smoking-Related Behavioral Intentions. Health Communication 25:5, pages 459-469.
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Laura Kazbare, Hans C.M. van Trijp & Jacob Kjær Eskildsen. (2010) A-priori and post-hoc segmentation in the design of healthy eating campaigns. Journal of Marketing Communications 16:1-2, pages 21-45.
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SethM. Noar, Philip Palmgreen, Melissa Chabot, Nicole Dobransky & RickS. Zimmerman. (2009) A 10-Year Systematic Review of HIV/AIDS Mass Communication Campaigns: Have We Made Progress?. Journal of Health Communication 14:1, pages 15-42.
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Shelly Rodgers, Qimei Chen, Margaret Duffy & Kenneth Fleming. (2007) Media Usage as Health Segmentation Variables. Journal of Health Communication 12:2, pages 105-119.
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Seth M. Noar, Ashley Clark, Christi Cole & Mia Liza A. Lustria. (2006) Review of Interactive Safer Sex Web Sites: Practice and Potential. Health Communication 20:3, pages 233-241.
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SethM. Noar. (2006) A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here?. Journal of Health Communication 11:1, pages 21-42.
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KamiJ. Silk, Judith Weiner & RoxanneL. Parrott. (2005) Gene Cuisine or Frankenfood? The Theory of Reasoned Action as an Audience Segmentation Strategy for Messages About Genetically Modified Foods. Journal of Health Communication 10:8, pages 751-767.
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Michael T. Stephenson, Susan E. Morgan, Elizabeth Pugzles Lorch, Philip Palmgreen, Lewis Donohew & Rick H. Hoyle. (2002) Predictors of Exposure From an Antimarijuana Media Campaign: Outcome Research Assessing Sensation Seeking Targeting. Health Communication 14:1, pages 23-43.
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Michael D. Slater. (1999) Integrating Application of Media Effects, Persuasion, and Behavior Change Theories to Communication Campaigns: A Stages-of-Change Framework. Health Communication 11:4, pages 335-354.
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Ali Montazeri & James McEwen. (1998) Health education campaign on environmental health: A pilot study. International Journal of Environmental Health Research 8:1, pages 35-41.
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