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Xiaoping Zhang, Xusen Cheng & Xiaowen Huang. (2023) “Oh, My God, Buy It!” Investigating Impulse Buying Behavior in Live Streaming Commerce. International Journal of Human–Computer Interaction 39:12, pages 2436-2449.
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Hong Zhang, Patrick Y.K. Chau, Bin Wang & Xin (Robert) Luo. (2023) Social Media-Enabled Customer Co-Creation Experience Value: Conceptualisation and Measurement. European Journal of Information Systems 32:3, pages 550-572.
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Qin Yang & Young-Chan Lee. (2023) The effect of live streaming commerce quality on customers’ purchase intention: extending the elaboration likelihood model with herd behaviour. Behaviour & Information Technology 0:0, pages 1-22.
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Wenche Wang & Jiajia Fan. (2022) Topic mining of real-time discussions: what catches the attention of live-streaming esports viewers?. European Sport Management Quarterly 0:0, pages 1-22.
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Huimin Deng & Di Zhan. (2022) Within a Carnivalesque Space: The Textual Identity of Danmu and the Rise of Mass Writing. The Journal of Arts Management, Law, and Society 52:4, pages 249-265.
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Tzu-Ling Huang, Chun-Han Chen, Gen-Yih Liao, T. C. E. Cheng & Ching-I Teng. (2022) How to Enhance Vendor-Specific Perceived Effectiveness of E-Commerce Institutional Mechanisms and Online Shopper Loyalty. International Journal of Electronic Commerce 26:2, pages 222-244.
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Xiuyi Zhang, Wenhua Hou & Wenqing Zhang. (2022) Simultaneous or sequential? Multihoming launch strategies for mobile applications with consideration of promotion and switching costs. International Journal of Production Research 60:3, pages 977-998.
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Ahmad Aljarah & Blend Ibrahim. (2020) The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination. Journal of Promotion Management 26:7, pages 1038-1072.
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Xiang Gong, Christy M. K. Cheung, Kem Z.K. Zhang, Chongyang Chen & Matthew K.O. Lee. (2020) Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market. International Journal of Electronic Commerce 24:3, pages 279-304.
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Jiaming Fang, Lixue Hu, Md Altab Hossin, Jingjing Yang & Yunfei Shao. (2019) Polluted Online Reviews: The Effect of Air Pollution on Reviewer Behavior. International Journal of Electronic Commerce 23:4, pages 557-594.
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Articles from other publishers (49)
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Wanshu Niu, Liqiang Huang, Xixi Li, Jie Zhang & Mingliang Chen. (2022) Beyond the review information: an investigation of individual- and group-based presentation forms of review information. Information Technology and Management 24:2, pages 159-176.
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Zhen Huang, Yidan Zhu, Andy Hao & Jia Deng. (2023) How social presence influences consumer purchase intention in live video commerce: the mediating role of immersive experience and the moderating role of positive emotions. Journal of Research in Interactive Marketing 17:4, pages 493-509.
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Lifu Li, Yafei Feng & Anqi Zhao. (2023) An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness. Journal of Marketing Analytics.
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Jiaming Fang, Lu Liu, Md. Altab Hossin, Chao Wen & Guoen Xia. (2023) Market Competition as a Moderator of the Effect of Social Signals on Viewership in Video-Sharing Platforms. Information Processing & Management 60:3, pages 103329.
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Yurong Yan, Yingfei He & Longfei Li. (2023) Why time flies? The role of immersion in short video usage behavior. Frontiers in Psychology 14.
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Bowen Tian, Jinye Chen, Jie Zhang, Wei Wang & Leibao Zhang. (2023) Antecedents and Consequences of Streamer Trust in Livestreaming Commerce. Behavioral Sciences 13:4, pages 308.
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Tianyi Ma, Xia Wu & Yang Li. (2022) Integrating online and offline channels for online customer loyalty: the moderating role of retailer credibility. Information Technology & People 36:2, pages 758-784.
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Yunfan Lu, Yucheng He & Yifei Ke. (2023) The influence of e-commerce live streaming affordance on consumer’s gift-giving and purchase intention. Data Science and Management 6:1, pages 13-20.
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Fan Li, Wenche Wang & Weiqing Lai. (2023) The Social Impact from Danmu—Insights from Esports Online Videos. Journal of Theoretical and Applied Electronic Commerce Research 18:1, pages 441-456.
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Li-Ru Chen, Farn-Shing Chen & Der-Fa Chen. (2023) Effect of Social Presence toward Livestream E-Commerce on Consumers’ Purchase Intention. Sustainability 15:4, pages 3571.
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Eunsin Joo & Jing Yang. (2023) How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement. Journal of Research in Interactive Marketing.
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Lu Zhang, Min Chen & Ahmad M. A. Zamil. (2023) Live stream marketing and consumers’ purchase intention: An IT affordance perspective using the S-O-R paradigm. Frontiers in Psychology 14.
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Shunan Zhang, ShaoPeng Che, Dongyan Nan & Jang Hyun Kim. (2023) How does online social interaction promote students’ continuous learning intentions?. Frontiers in Psychology 14.
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Junyun Liao, Keyi Chen, Jun Qi, Ji Li & Irina Y. Yu. (2022) Creating immersive and parasocial live shopping experience for viewers: the role of streamers' interactional communication style. Journal of Research in Interactive Marketing 17:1, pages 140-155.
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Han Xi Chong, Ahmad Hariza Hashim, Syuhaily Osman, Jasmine Leby Lau & Eugene Cheng-Xi Aw. (2022) The future of e-commerce? Understanding livestreaming commerce continuance usage. International Journal of Retail & Distribution Management 51:1, pages 1-20.
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Fuyong Lu, Xian Huang & Xintao Wang. (2022) Willingness to Pay for Mobile Health Live Streaming during the COVID-19 Pandemic: Integrating TPB with Compatibility. Sustainability 14:23, pages 15932.
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Md. Nahin Hossain, Md. Yahin Hossain, Yukun Bao, Nilesh Kumar & Md. Rakibul Hoque. (2022) A proposed model to design MOOCs through the lens of addressing graduate skill gap. Higher Education, Skills and Work-Based Learning 12:5, pages 963-982.
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Feng Liu, Yan Wang, Xiaoxu Dong & Huawei Zhao. (2022) Marketing by live streaming: How to interact with consumers to increase their purchase intentions. Frontiers in Psychology 13.
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Xianzhong Teng & Zheshi Bao. (2022) Factors affecting users’ stickiness of fitness apps: an empirical study based on the S-O-R perspective. International Journal of Sports Marketing and Sponsorship 23:4, pages 823-840.
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Yerin Cha, Hyejeong Kim & Minjung Park. (2022) The Effects of Characteristics of Live Commerce on Consumer Attachment Formation and Behavior Intention : A Socio-technical Systems Perspective. Fashion & Textile Research Journal 24:3, pages 303-314.
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Zhao Feng & Kai Xiao. (2022) Data Management and Marketing Methods of Interactive Video Websites in the Era of Big Data. Mathematical Problems in Engineering 2022, pages 1-10.
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Bing Chen, Lei Wang, Hassan Rasool & Jun Wang. (2022) Research on the Impact of Marketing Strategy on Consumers’ Impulsive Purchase Behavior in Livestreaming E-commerce. Frontiers in Psychology 13.
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Xiuyu Chen & Shihui Feng. (2022) Exploring the Relationships between Social and Teaching Presence in Video-based Informal Learning Using Network Analysis. Exploring the Relationships between Social and Teaching Presence in Video-based Informal Learning Using Network Analysis.
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Mingli Zhang, Yafei Liu, Yu Wang & Lu Zhao. (2022) How to retain customers: Understanding the role of trust in live streaming commerce with a socio-technical perspective. Computers in Human Behavior 127, pages 107052.
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