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International Journal of Electronic Commerce Volume 22, 2018 - Issue 3
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Original Article

Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery

Bashar S. GammohView further author information
,
Fernando R. JiménezView further author information
&
Rand WerginView further author information
Pages 325-348 | Published online: 08 Jun 2018

Citations (11)

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Read on this site (3)

Mo Ran Yi & Hae-soo Lee. (2023) A Study on the Regulatory Fit Effects of Influencer Types and Message Types. International Journal of Human–Computer Interaction 0:0, pages 1-13.
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Fernando R. Jiménez, Bashar S. Gammoh & Rand Wergin. (2020) The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach. Journal of Marketing Theory and Practice 28:4, pages 460-471.
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Jingren Li & Yanni Ma. Virtual Influencers in Advertisements: Examining the Role of Authenticity and Identification. Journal of Interactive Advertising 0:0, pages 1-12.
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Articles from other publishers (8)

Chisa Kondo, Hiroshi Sakuma & Yoshinori Hijikata. (2022) A Study on Agent Expression and User Gaze Behavior in Product Endorsement Videos. A Study on Agent Expression and User Gaze Behavior in Product Endorsement Videos.
Yuumi Ogura. (2022) Marketing Communication with Online Characters:オンラインキャラクターによるマーケティング・コミュニケーション. Japan Marketing Journal 42:1, pages 65-72.
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Ji-Youn Jung, Sihang Qiu, Alessandro Bozzon & Ujwal Gadiraju. (2022) Great Chain of Agents: The Role of Metaphorical Representation of Agents in Conversational Crowdsourcing. Great Chain of Agents: The Role of Metaphorical Representation of Agents in Conversational Crowdsourcing.
Emmanuel Sirimal Silva & Francesca Bonetti. (2021) Digital humans in fashion: Will consumers interact?. Journal of Retailing and Consumer Services 60, pages 102430.
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Yi Xie, Ke Chen & Xiaoling Guo. (2020) Online anthropomorphism and consumers’ privacy concern: Moderating roles of need for interaction and social exclusion. Journal of Retailing and Consumer Services 55, pages 102119.
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Mona Seyed Esfahani, Nina Reynolds & Melanie Ashleigh. (2020) Mindful and Mindless Anthropomorphism: How to Facilitate Consumer Comprehension Towards New Products. International Journal of Innovation and Technology Management 17:03.
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Alex Zarifis. (2019) The Six Relative Advantages in Multichannel Retail for Three-Dimensional Virtual Worlds and Two-Dimensional Websites. The Six Relative Advantages in Multichannel Retail for Three-Dimensional Virtual Worlds and Two-Dimensional Websites.
Pablo Brice Lambert de Diesbach & Richard P. Bagozzi. (2022) Do Embodied Virtual Agents Influence Word-of-Mouth and Loyalty Intentions?The Role of Functional, Hedonic and Brand Attitudes. SSRN Electronic Journal.
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