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International Journal of Electronic Commerce Volume 23, 2019 - Issue 4
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Articles

Consumer’s Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective

Jieun LeeView further author information
&
Ilyoo B. HongView further author information
Pages 595-627 | Published online: 19 Sep 2019

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Anuja Chalke, Boon-Liat Cheng & Michael M. Dent. (2023) Narrative Transportation and Trust in Luxury Hotels SNS Marketing: The Moderating Role of Social Interaction. Services Marketing Quarterly 44:2-3, pages 227-248.
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Dušan Mladenović, Roberto Bruni & Prateek Kalia. (2021) Social and Demographic Predictors of Consumers’ Word of Mouth Engagement in Czechia. Journal of International Consumer Marketing 33:4, pages 418-433.
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Fenghua Wang, Mohan Wang, Yujie Zheng, Jia Jin & Yu Pan. (2021) Consumer Vigilance and Choice Overload in Online Shopping. International Journal of Electronic Commerce 25:3, pages 364-390.
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Anupam Dash, Dongsong Zhang & Lina Zhou. (2021) Personalized Ranking of Online Reviews Based on Consumer Preferences in Product Features. International Journal of Electronic Commerce 25:1, pages 29-50.
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Daniel Leung & Jing Ma. (2020) Antecedents and consequences of consumers’ trust in hybrid travel websites. Journal of Travel & Tourism Marketing 37:6, pages 756-772.
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