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International Journal of Electronic Commerce Volume 24, 2020 - Issue 3
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Research Article

Cross-Side Network Effects, Brand Equity, and Consumer Loyalty: Evidence from Mobile Payment Market

Xiang Gonga School of Management, Xi’an Jiaotong University, Xi’an, Shaanxi, ChinaCorrespondence[email protected]
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,
Christy M. K. Cheungb Department of Finance and Decision Sciences, School of Business, Hong Kong Baptist University, Hong Kong, ChinaView further author information
,
Kem Z.K. Zhangc Faculty of Business Administration, Lakehead University, Thunder Bay, Ontario, CanadaView further author information
,
Chongyang Chend Dongwu Business School, Soochow University, Suzhou, Jiangsu, ChinaView further author information
&
Matthew K.O. Leee Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong, ChinaView further author information
Pages 279-304 | Published online: 03 Aug 2020

Citations (5)

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Read on this site (4)

Xiu-Ming Loh, Voon-Hsien Lee & Lai-Ying Leong. (2023) A Multi-Dimensional Nomological Network of Mobile Payment Continuance. Journal of Computer Information Systems 63:5, pages 1070-1092.
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Tzu-Ling Huang, Chun-Han Chen, Gen-Yih Liao, T. C. E. Cheng & Ching-I Teng. (2022) How to Enhance Vendor-Specific Perceived Effectiveness of E-Commerce Institutional Mechanisms and Online Shopper Loyalty. International Journal of Electronic Commerce 26:2, pages 222-244.
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Jonathan E. Jackson & Xun Xu. (2022) Does Scarcity Add Value in Influencing Consumers in the Try-Before-You-Buy Model?. International Journal of Electronic Commerce 26:1, pages 25-48.
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Miao Cui, Xin Li & Ken Kamoche. (2021) Transforming From Traditional To E-intermediary: A Resource Orchestration Perspective. International Journal of Electronic Commerce 25:3, pages 338-363.
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Articles from other publishers (1)

Ahmad Aljumah, Mohammed T. Nuseir & Muhammad Turki Alshurideh. 2021. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. The Effect of Coronavirus Disease (COVID-19) on Business Intelligence 367 384 .

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