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Articles

Towards a Mekong Tourism Brand

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Pages 595-614 | Published online: 08 Dec 2011

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Joan C. Henderson. (2017) From rhetoric to reality? The ASEAN inter-governmental alliance and tourism. Tourism Planning & Development 14:1, pages 50-64.
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Lawrence Hoc Nang Fong, Norman Au & Rob Law. (2015) Recent Research in Asia Pacific: The Case of a Professionally Affliated Journal. Journal of Travel & Tourism Marketing 32:3, pages 161-179.
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Articles from other publishers (3)

Zhansaya Turgambekova, Metin Kozak & Antonia Correia. (2023) Brand assets: a prerequisite to promoting a developing destination. International Journal of Tourism Cities 9:3, pages 517-533.
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Metin Kozak & Dimitrios Buhalis. (2019) Cross–border tourism destination marketing: Prerequisites and critical success factors. Journal of Destination Marketing & Management 14, pages 100392.
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Ying Wang, Aishath Shakeela, Anna Kwek & Catheryn Khoo-Lattimore. 2018. Managing Asian Destinations. Managing Asian Destinations 3 19 .

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