644
Views
5
CrossRef citations to date
0
Altmetric
Articles

Towards a Mekong Tourism Brand

&
Pages 595-614 | Published online: 08 Dec 2011

References

  • Asian Development Bank . 2005 . GMS Tourism Sector Strategy Manila, Philippines
  • Cai , L. A. 2002 . Cooperative branding for rural destinations . Annals of Tourism Research , 29 ( 3 ) : 720 – 742 . (doi:10.1016/S0160-7383(01)00080-9)
  • Crockett , S. R. and Wood , L. J. 1999 . Brand Western Australia: A totally integrated approach to destination branding . Journal of Vacation Marketing , 5 ( 3 ) : 276 – 289 . (doi:10.1177/135676679900500307)
  • Curtis , J. 2001 . Branding a state: The evolution of brand Oregon . Journal of Vacation Marketing , 7 ( 1 ) : 75 – 81 . (doi:10.1177/135676670100700107)
  • Dwyer , L. and Chulwon , K. 2003 . Destination competitiveness: Determinants and indicators . Current Issues in Tourism , 6 ( 5 ) : 369 – 413 . (doi:10.1080/13683500308667962)
  • Edwards , J. , Fernandes , C. , Fox , J. and Vaughan , R. 2003 . “ Tourism brand attributes of the Alto Minho, Portugal ” . In Tourism and sustainable community development , Edited by: Hall , D. and Richards , G. Abingdon : Routledge .
  • Fan , Y. 2006 . Branding the nation: What is being branded? . Journal of Vacation Marketing , 12 ( 1 ) : 5 – 14 . (doi:10.1177/1356766706056633)
  • Fyall , A. and Garrod , B. 2005 . Tourism marketing: A collaborative approach , Clevendon : Channel View Publications .
  • Gnoth , J. 2007 . The structure of destination brands: Leveraging values . Tourism Analysis , 12 : 345 – 358 . (doi:10.3727/108354207783227939)
  • Hall , D. 1999 . Destination branding, niche marketing and national image projection in Central and Eastern Europe . Journal of Vacation Marketing , 5 ( 3 ) : 227 – 237 . (doi:10.1177/135676679900500303)
  • Hall , J. 2004 . Branding Britain . Journal of Vacation Marketing , 10 ( 2 ) : 171 – 185 . (doi:10.1177/135676670401000207)
  • Hankinson , B. 2004 . Relational network brands: Towards a conceptual model of place brands . Journal of Vacation Marketing , 10 ( 2 ) : 109 – 121 . (doi:10.1177/135676670401000202)
  • Heath , E. and Wall , G. 1992 . Marketing tourism destinations: A strategic planning approach , Canada : Wiley .
  • Henderson , J. C. 2007 . Uniquely Singapore? A case study in destination branding . Journal of Vacation Marketing , 13 ( 3 ) : 261 – 277 . (doi:10.1177/1356766707077695)
  • Jensen, O., & Korneliussen, T. (2002). Discriminating perceptions of a peripheral “Nordic Destination” among European tourists. Tourism and Hospitality Research, 3(4), 319–330.
  • Kozak , M. 2002 . Destination benchmarking . Annals of Tourism Research , 29 ( 2 ) : 497 – 519 . (doi:10.1016/S0160-7383(01)00072-X)
  • Kozak , M. 2004 . Destination benchmarking: Concepts, practices and operations , Oxon : CABI .
  • Kozak , M. and Baloglu , S. 2011 . Managing and marketing tourism destinations: Strategies to gain a competitive edge , New York : Routledge .
  • Mekong Tourism Office . 2008 . Mekong Tourism Office Market Plan 2008–2011: A Living Document Bangkok, Thailand
  • Merrilees , B. , Miller , D. , Herington , C. and Smith , C. 2007 . Brand Cairns: An insider (resident) stakeholder perspective . Tourism Analysis , 12 ( 5/6 ) : 409 – 418 . (doi:10.3727/108354207783227975)
  • Morgan , N. and Pritchard , A. 1998 . Mood marketing – The new destination marketing strategy: A case study of “Wales the brand” . Journal of Vacation Marketing , 4 ( 3 ) : 215 – 229 .
  • Morgan , N. , Pritchard , A. and Piggott , R. 2003 . Destination branding and the role of the stakeholders: The case of New Zealand . Journal of Vacation Marketing , 9 ( 3 ) : 285 – 299 . (doi:10.1177/135676670300900307)
  • Morgan , N. , Pritchard , A. and Pride , R. 2005 . Destination branding: Creating the unique destination proposition , Oxford : Butterworth-Heinemann .
  • Nininen , O. , Hosany , S. , Ekinci , Y. and Airey , D. 2007 . Building a place brand: A case study of Surrey Hills . Tourism Analysis , 12 : 371 – 386 . (doi:10.3727/108354207783227894)
  • Ooi , C. 2004 . Poetics and politics of destination branding: Denmark . Scandinavian Journal of Hospitality and Tourism , 4 ( 2 ) : 107 – 128 . (doi:10.1080/15022250410003898)
  • Pechlaner , H. , Raich , F. and Zehrer , A. 2007 . The Alps: Challenges and potentials of a brand management. T . ourism Analysis , 12 : 359 – 369 . (doi:10.3727/108354207783228000)
  • Phillips , L. and Schofield , P. 2007 . Pottery, pride, and prejudice: Assessing resident images for city branding . Tourism Analysis , 12 ( 1 ) : 397 – 407 . (doi:10.3727/108354207783228019)
  • Pike , S. 2005 . Tourism destination branding complexity . Journal of Product Brand Management , 14 ( 4 ) : 258 – 259 . (doi:10.1108/10610420510609267)
  • Prideaux , B. and Cooper , C. 2002 . Marketing and destinations growth: A symbiotic relationship or simple coincidence? . Journal of Vacation Marketing , 9 ( 1 ) : 35 – 48 . (doi:10.1177/135676670200900103)
  • Ritchie, J. R. B., & Ritchie, R. J. B. (1998). The branding of tourism destinations: Past achievements and future challenges. In: P. Keller (Ed.), Proceedings of the 1998 Annual Congress of the International Association of Scientific Experts in Tourism, Destination Marketing: Scopes and Limitations (pp. 89–116). Marrakech, Morocco: International Association of Scientific Experts in Tourism.
  • Ritchie , J. R. B. and Crouch , G. I. 2003 . The competitive destination: A sustainable tourism perspective , Oxon : CABI .
  • Telfer , D. 2001 . Strategic alliances along the Niagara Wine Route . Tourism Management , 22 ( 1 ) : 21 – 30 . (doi:10.1016/S0261-5177(00)00033-9)
  • Trueman , M. , Klemm , M. and Giroud , A. 2004 . Can a city communicate? Bradford as a corporate brand . Corporate Communications: An International Journal , 9 ( 4 ) : 317 – 330 . (doi:10.1108/13563280410564057)
  • Woods , M. and Deegan , J. 2003 . A warm welcome for destination quality brands: The example of the Pays Cathare region . International Journal of Tourism Research , 5 : 269 – 282 . (doi:10.1002/jtr.436)

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.