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Asia Pacific Journal of Tourism Research Volume 29, 2024 - Issue 5
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Articles

Risky yet enticing: the need for uniqueness and destination personality stimulates tourists to visit a risky place

Dheeraj SharmaIndian Institute of Management Rohtak, Haryana, India
,
Lubna Rashid MalikIndian Institute of Management Rohtak, Haryana, IndiaCorrespondence[email protected]
&
Agrata PandeyIndian Institute of Management Rohtak, Haryana, India
Pages 527-541 | Received 12 Sep 2023, Accepted 19 Mar 2024, Published online: 04 Apr 2024

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