313
Views
13
CrossRef citations to date
0
Altmetric
Original Articles

How Can Marketers Overcome Consumer Resistance to Innovations?

- The Investigation of Psychological and Social Origins of Consumer Resistance to Innovations -

마케팅관리자들이 어떻게 학신에 대한 소비자저항을 극복할 수 있는가?

- 혁신에 대한 소비자의 개인적 사회적 저항의 근원 탐색 -

&
Pages 211-231 | Published online: 03 Jan 2012

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (4)

Roger Calantone, C. Anthony Di Benedetto & Gaia Rubera. (2012) Launch timing and launch activities proficiency as antecedents to new product performance. Journal of Global Scholars of Marketing Science 22:4, pages 290-309.
Read now
Wooyang Kim, C. Anthony Di Benedetto & JamesM. Hunt. (2012) Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products: a three-country empirical study. Journal of Global Scholars of Marketing Science 22:1, pages 1-23.
Read now
JeffW. Totten & Yung Kyun Choi. (2011) Attitudes of Gen-X & Gen-Y Adults toward Participating in Mobile Phone Surveys: A Two-Phase Study. Journal of Global Academy of Marketing Science 21:1, pages 1-8.
Read now
Juyoung Kim, Deok Im Ko, 金周泳, 高德任, 김주영 & 고덕임. (2008) Perceptional Change of a New Product, DMB Phone. Journal of Global Academy of Marketing Science 18:3, pages 59-88.
Read now

Articles from other publishers (9)

Tim Stroh, Anne-Laure Mention & Cameron Duff. (2023) The impact of evolved psychological mechanisms on innovation and adoption: A systematic literature review. Technovation 125, pages 102759.
Crossref
Obi Ogbanufe & Natalie Gerhart. (2022) Exploring smart wearables through the lens of reactance theory: Linking values, social influence, and status quo. Computers in Human Behavior 127, pages 107044.
Crossref
Laura Augustin, Björn Kokoschko, Andrea Wolffram & Michael Schabacker. 2021. Design for Tomorrow—Volume 1. Design for Tomorrow—Volume 1 339 349 .
Yu-Jin Choi & Jin-Woo Park. (2020) Investigating Factors Influencing the Behavioral Intention of Online Duty-Free Shop Users. Sustainability 12:17, pages 7108.
Crossref
Cristiano A.B. Castro, Felipe Zambaldi & Mateus Canniatti Ponchio. (2019) Cognitive and emotional resistance to innovations: concept and measurement. Journal of Product & Brand Management 29:4, pages 441-455.
Crossref
Camilla Barbarossa, Patrick De Pelsmacker, Suzanne C. Beckmann, Ingrid Moons & Wencke Gwozdz. 2015. Analyzing the Cultural Diversity of Consumers in the Global Marketplace. Analyzing the Cultural Diversity of Consumers in the Global Marketplace 126 145 .
Hakil Moon, Douglas R. Miller & Sung Hyun Kim. (2012) Product Design Innovation and Customer Value: Cross‐Cultural Research in the U nited S tates and K orea . Journal of Product Innovation Management 30:1, pages 31-43.
Crossref
Klaus-Peter Wiedmann, Nadine Hennigs, Lars Pankalla, Martin Kassubek & Barbara Seegebarth. (2011) Adoption barriers and resistance to sustainable solutions in the automotive sector. Journal of Business Research 64:11, pages 1201-1206.
Crossref
전홍식 & 부이응옥중. (2011) The Effects of Innovation Resistance, Prior Knowledge and Advertising Appeal on Attitude toward Advertising and Purchase Intention. The Korean Journal of Consumer and Advertising Psychology 12:1, pages 71-99.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.