Citations (17)
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Sungjoon Yoon. (2018) A SOCIOCULTURAL APPROACH TO KOREA WAVE MARKETING PERFORMANCE: CROSS-NATIONAL ADOPTION OF ARGUMENTS ON FOREIGN CULTURAL PRODUCTS IN A SOCIAL MEDIA CONTEXT. Journal of Marketing Theory and Practice 26:1-2, pages 196-209.
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Seong-Yeon Park & Yeu-Jin Kang. (2013) What's going on in SNS and social commerce?: Qualitative approaches to narcissism, impression management, and e-WOM behavior of consumers. Journal of Global Scholars of Marketing Science 23:4, pages 460-472.
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Elina Koivisto, Pekka Mattila & Anna Hänninen. (2013) Building bridges between professionals – expectations and outcomes of participation in professional communities. Journal of Global Scholars of Marketing Science 23:3, pages 338-355.
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Sang-Lin Han, Hyunseok Song & JerryJ. Han. (2013) Effects of technology readiness on prosumer attitude and eWOM. Journal of Global Scholars of Marketing Science 23:2, pages 159-174.
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Kim-Choy Chung. (2012) Antecedents of brand trust in online tertiary education: a tri-nation study. Journal of Global Scholars of Marketing Science 22:1, pages 24-44.
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Hong-bumm Kim, Sunny Ham & Hye
Young Moon. (2011) Comparison of e-Commerce Systems in Different-sized Hotels. Journal of Global Scholars of Marketing Science 21:3, pages 137-145.
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Juanjuan Wu, Cara Damminga, Kim
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Articles from other publishers (8)
Kenan GÜLLÜ, Kumru UYAR & Sinem SARGIN. (2021) Sanal Mağaza Atmosferinin E-Memnuniyet, E-Yapışkanlık ve E-Sadakat Üzerindeki Etkisi: Giyim Sektöründe Bir UygulamaThe Effect of the Virtual Store Atmosphere on E-Satisfaction, E-Stickiness and E-Loyalty: An Application in the Clothing Industry. Erciyes Akademi 35:4, pages 1643-1668.
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Cenk ERÇETİN & Esra ARIKAN. (2020) E-HİZMET KALİTESİ, E-MEMNUNİYET, E-YAPIŞKANLIK VE E-SADAKAT DAVRANIŞLARI: E-PERAKENDE ALIŞVERİŞ SİTELERİ ÜZERİNE BİR ÇALIŞMAE-SERVICE QUALITY, E-SATISFACTION, E- STICKINESS AND E-LOYALTY BEHAVIOR: A STUDY ON E-RETAIL SHOPPING SITES. Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi 21:1, pages 67-93.
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Jisu Yi, Youseok Lee & Sang-Hoon Kim. (2019) Determinants of growth and decline in mobile game diffusion. Journal of Business Research 99, pages 363-372.
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Rob Law. (2019) Evaluation of hotel websites: Progress and future developments (invited paper for ‘luminaries’ special issue of International Journal of Hospitality Management). International Journal of Hospitality Management 76, pages 2-9.
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Lingling Gao, Xuesong Bai & Anthony (Tony) Park. (2014) Understanding Sustained Participation in Virtual Travel Communities from the Perspectives of is Success Model and Flow Theory. Journal of Hospitality & Tourism Research 41:4, pages 475-509.
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Tomoko Kawakami, Kazuhiro Kishiya & Mark E. Parry. (2012) Personal Word of Mouth, Virtual Word of Mouth, and Innovation Use. Journal of Product Innovation Management 30:1, pages 17-30.
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Jaihak Chung. (2011) Investigating the roles of online buzz for new product diffusion and its cross-country dynamics. Journal of Business Research 64:11, pages 1183-1189.
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Sang-Hoon Kim & Kun-Huang Huarng. (2011) Winning strategies for innovation and high-technology products management. Journal of Business Research 64:11, pages 1147-1150.
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