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Original Articles

Electronic Word-of-Mouth in B2C Virtual Communities: An Empirical Study from CTrip.com

B2C虛拟社区中的电子口碑: 关于携程旅游网的实该研究

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Pages 262-268 | Received 01 Jul 2010, Accepted 28 Sep 2010, Published online: 03 Jan 2012

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