Citations (11)
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Read on this site (5)
John W. Pracejus, Qian (Claire) Deng, G. Douglas Olsen & Paul R. Messinger. (2020) Fit in cause-related marketing: An integrative retrospective. Journal of Global Scholars of Marketing Science 30:2, pages 105-114.
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Hyun Jee Oh, Regina Chen & Chun-ju Flora Hung-Baesecke. (2017) Exploring Effects of CSR Initiatives in Strategic Postcrisis Communication Among Millennials in China and South Korea. International Journal of Strategic Communication 11:5, pages 379-394.
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Nancy J. Miller, Ruoh-Nan Terry Yan, Daniela Jankovska & Camille Hensely. (2017) Exploring US Millennial consumers’ consumption values in relation to traditional and social cause apparel product attributes and purchase intentions. Journal of Global Fashion Marketing 8:1, pages 54-68.
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Jessie Chen-Yu, Siwon Cho & Doris Kincade. (2016) Brand perception and brand repurchase intent in online apparel shopping: An examination of brand experience, image congruence, brand affect, and brand trust. Journal of Global Fashion Marketing 7:1, pages 30-44.
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Sunny Ham & Heesup Han. (2013) Role of Perceived Fit With Hotels’ Green Practices in the Formation of Customer Loyalty: Impact of Environmental Concerns. Asia Pacific Journal of Tourism Research 18:7, pages 731-748.
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Articles from other publishers (6)
Holly Overton, Joon Kyoung Kim, Nanlan Zhang & Shudan Huang. (2021) Examining consumer attitudes toward CSR and CSA messages. Public Relations Review 47:4, pages 102095.
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Oluwatobi A. Ogunmokun, Seldjan Timur, Steven W. Bayighomog & Juliet E. Ikhide. (2021) Banks CSR‐fit, customers' quality of life, and cross‐buying: A joint moderation model. Psychology & Marketing 38:8, pages 1182-1196.
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Louise Patterson & Chris Rowley. (2019) Ethical management and leadership: a conceptual paper and Korean example. Asian Journal of Business Ethics 8:1, pages 1-24.
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Mohammad Reza Jalilvand, Leila Nasrolahi Vosta, Hamze Kazemi Mahyari & Javad Khazaei Pool. (2017) Social responsibility influence on customer trust in hotels: mediating effects of reputation and word-of-mouth. Tourism Review 72:1, pages 1-14.
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Beenish Tariq & Nik Kamariah Nik Mat. Preliminary study for understanding the moderating role of government regulations in telecom sector of Pakistan. Preliminary study for understanding the moderating role of government regulations in telecom sector of Pakistan.
Zia Khan, David Ferguson & Andrea Pérez. (2015) Customer responses to CSR in the Pakistani banking industry. International Journal of Bank Marketing 33:4, pages 471-493.
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