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Journal of Global Academy of Marketing Science Volume 21, 2011 - Issue 1
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Original Articles

Overreliance on Statistical Testing Logic in the Empirical Testing of Theories and Hypotheses

在理论和假设的实 正测试中的过度依赖统计学测试逻辑

Hyun-Chul Cho Department of Business Administration, Hanyang University (ERICA Campus), Republic of Korea E-mail: [email protected]
&
Shuzo Abe Faculty of Commerce, Waseda University, Japan E-mail: [email protected]
Pages 45-54 | Received 09 Sep 2010, Accepted 25 Mar 2011, Published online: 03 Jan 2012

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