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Articles

Does online perceived risk depend on culture? Individualistic versus collectivistic culture

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Pages 256-274 | Received 08 Sep 2016, Accepted 04 Jul 2017, Published online: 18 Jul 2017

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Anoop Kumar Gupta & A. V. Shukla. (2019) Online Retail Format Choice Behavior of Indian Customers for Reasoned Purchase: A Cultural Perspective. Journal of International Consumer Marketing 31:5, pages 469-491.
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Christian Reuter, Marc-André Kaufhold, Stefka Schmid, Thomas Spielhofer & Anna Sophie Hahne. (2019) The impact of risk cultures: Citizens' perception of social media use in emergencies across Europe. Technological Forecasting and Social Change 148, pages 119724.
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