Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS : une analyse par le mix marketing et le mix logistique

Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix

Olivier MevelIUT de Brest, Université de Brest/LEGO, Brest, FranceCorrespondence[email protected]
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Thierry MorvanIUT de Saint-Malo, Université de Rennes1/LEGO, Saint-Malo, FranceView further author information

Nélida MorvanIUT de Saint-Malo, Université de Rennes1/LEGO, Saint-Malo, FranceView further author information

Magali JaraIUT de Saint-Nazaire, Université de Nantes/LEMNA, Saint-Nazaire, FranceView further author information

Dany VytInstitut de Gestion de Rennes, Université de Rennes 1/CREM, Rennes, FranceView further author information

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Olivier Mevel, Thierry Morvan & Nélida Morvan. (2021) Nouvelles attentes sociétales et relations de service en grandes surfaces alimentaires : le cas du drive et de la livraison à domicile. Logistique & Management 29:4, pages 252-266.
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Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS : une analyse par le mix marketing et le mix logistique

Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix

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Le Drive, service complémentaire ou cannibalisation de l’offre des services des GMS : une analyse par le mix marketing et le mix logistique

Drive-in service, a complimentary service or a cannibalisation of retailers’ service offering: an analysis from the marketing mix and from the logistics mix

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