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Economic Research-Ekonomska Istraživanja Volume 32, 2019 - Issue 1
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Articles

Effects of celebrity endorsement on firms’ competition: from industrial organisation perspective

Chan WangSchool of Finance, Guangdong University of Finance & Economics (Gdufe), Guangzhou, P.R. China; View further author information
,
You-hua ChenCollege of Economics and Management, South China Agricultural University, Guangzhou, P.R. China; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-5697-9295View further author information
ORCID Icon,
Pu-yan NieSchool of Finance, Guangdong University of Finance & Economics (Gdufe), Guangzhou, P.R. China; View further author information
&
X. Henry WangDepartment of Economics, University of Missouri-Columbia, MO, USAView further author information
Pages 3230-3252 | Received 26 Nov 2018, Accepted 10 Jul 2019, Published online: 14 Sep 2019

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Read on this site (2)

Pu-Yan Nie, Hong-Xing Wen & Chan Wang. (2023) Optimal collective reputation. Journal of Applied Economics 26:1.
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Chan Wang & Pu-Yan Nie. (2021) Analysis of cooperative technological innovation strategy. Economic Research-Ekonomska Istraživanja 34:1, pages 1520-1545.
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Articles from other publishers (2)

Zuzana Hajduova, Nikoleta Hutmanova, Lubor Jusko & Ludovít Molitoris. (2021) The influence of advertising on children's buying behaviour: a case study in Slovakia. Marketing and Management of Innovations 5:3, pages 199-210.
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Chunlin Yuan, Hakil Moon, Shuman Wang, Xiaolei Yu & Kyung Hoon Kim. (2021) Study on the influencing of B2B parasocial relationship on repeat purchase intention in the online purchasing environment: An empirical study of B2B E-commerce platform. Industrial Marketing Management 92, pages 101-110.
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