Advanced search
Publication Cover
Economic Research-Ekonomska Istraživanja Volume 32, 2019 - Issue 1
Journal homepage
6,309
Views
4
CrossRef citations to date
0
Altmetric
Articles

Effects of celebrity endorsement on firms’ competition: from industrial organisation perspective

Chan WangSchool of Finance, Guangdong University of Finance & Economics (Gdufe), Guangzhou, P.R. China; View further author information
,
You-hua ChenCollege of Economics and Management, South China Agricultural University, Guangzhou, P.R. China; Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0001-5697-9295View further author information
ORCID Icon,
Pu-yan NieSchool of Finance, Guangdong University of Finance & Economics (Gdufe), Guangzhou, P.R. China; View further author information
&
X. Henry WangDepartment of Economics, University of Missouri-Columbia, MO, USAView further author information
Pages 3230-3252 | Received 26 Nov 2018, Accepted 10 Jul 2019, Published online: 14 Sep 2019

Reprints and Permissions

This is an open access article distributed under the terms of the Creative Commons CC BY license, which permits unrestricted use, distribution, reproduction in any medium, provided the original work is properly cited.

You are not required to obtain permission to reuse this article in part or whole.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.